Mandarin mastery sign lingo: assessing the feasibility study of an interactive language learning card game with sign language features. 6

Feasibility Study : (BSBA major Human Resource Management) - Pamantasan ng Lungsod ng Maynila, 2024. 56

5

Executive Summary a. Business Description Mandarin Mastery Sign Lingo is a carefully crafted combination of words that encapsulates the essence of the enterprise and its unique approach to language learning. The name suggests that learners can not only achieve mastery of the Mandarin language but also benefit from the unique advantages of incorporating sign language into their learning journey. The name eLectively communicates the enterprise's commitment to providing a comprehensive and innovative approach to Mandarin language learning. The objective of the game is for players to correctly match Mandarin characters with their corresponding pictures. Before putting down and discarding the matched pair, players should pronounce the Mandarin word and perform its corresponding sign language gestures. Successfully executing special instructions can win players some benefits. The first player to get rid of all their cards wins the game. The Mandarin Mastery Sign Lingo game consists of 100 cards, including 45 matching pairs, 10 special skill cards, and 5 special instruction cards, these categorized into animals, colors, people, and places. Also, it includes special skill cards such as reverse, swap, block, and peek. The enterprise is in Binondo, Metro Manila, Philippines. The strategic decision to locate the enterprise in Binondo, Manila City is underpinned by several compelling factors, including its central location, abundance of educational institutions, well-developed technological infrastructure, cost-eLiciency, and access to a growing pool of skilled professionals. b. Market Analysis The target market for Sign Lingo Partnership are Toy stores (SMEs), families, educators, learners, and professionals in Binondo, Manila. As of 2025, Mandarin Mastery Sign Lingo is expected to have a total demand of units. Among 34 SMEs respondents surveyed, 88% indicated they would sell the Mandarin Mastery Sign Lingo if it became available. This demonstrates the viability and uniqueness of the concept. The top two competitors are flash cards and activity books. Demand is expected to grow in 2025 from 693,395 to 1,159,759 by 2029, indicating a stable market expansion. c. Marketing Feasibility Mandarin Mastery Sign Lingo is a cutting-edge educational resource that addresses the needs of toy retailers (SMEs) in Binondo, Manila, by fusing sign language and Mandarin instruction. Its dual-language approach serves hearing and non-hearing learners and provides a thorough and interesting method for pupils to learn Mandarin. By emphasizing educational accessibility, the game becomes a vital tool for educators and students, giving toy retailers a fresh and useful product to sell to their clientele. The game's educational value is promoted through relationships with local educators and influencers, and student endorsements are used to underscore the game's eLicacy as a learning tool. Through oneon-one interactions with parents, language groups of people, and schools, direct marketing initiatives like referral programs, customized email campaigns, direct mail, and partnerships with Binondo toy stores promote a community-focused strategy. The game will include promotional incentives to boost sales and attract new players, including launch discounts, referral bonuses, and engaging social media events. Furthermore, school connections and a loyalty program are intended to foster enduring customer relationships and community involvement. Mandarin Mastery Sign Lingo guarantees its market recognition and attractiveness to the educational sector by conforming to accessibility requirements and academic standards. Due to these thoughtfully designed tactics, the game is set up to become a vital resource for teaching Mandarin and sign language, encouraging educational inclusion, and improving language acquisition for all students. In addition to meeting the needs of today's learners, it aims to make language acquisition fun and accessible while assisting Binondo toy retailers by giving them a valuable and instructive addition to their product. d. Technical Feasibility This section centered on a comprehensive development and operational framework tailored to create a strong and engaging Mandarin language learning card game that also integrates sign language. The card is crafted with high-quality, non-toxic materials to ensure both durability and safety, especially important for its target demographic of young users. The materials produced are assured to be linguistically correct and culturally acceptable because they have been developed using language and sign language specialist inputs, thus, making the game accessible to many students from diLerent backgrounds. The production of Mandarin Mastery: Sign Lingo requires specialized printing equipment and durable card stock to uphold the game's quality standards. The stock of tools, equipment, and supplies has been carefully assessed to maintain eLicient operations, ensuring a smooth production process that aligns with demand. The operational workflow is also further organized through a detailed process flow chart, which outlines each production stage, while on the other hand the Binondo, City of Manila serves as the strategic base for production, storage, and distribution, providing easy access to suppliers and distribution networks. e. Management Feasibility The management feasibility of Mandarin Mastery Sign Lingo relies on a skilled team and strategic structure to oversee the game's development, production, and distribution eLectively. It also includes shareholders and the CEO. In this section it shows the management team consists of experts in language education, product design, and operations, ensuring that the game meets both educational and quality standards. The roles of each department will discuss their workflow together. A good management plan consists of setting a timeline, resource allocation and quality check in each department stage to ensure consistency and high standards. Additionally in this section it will discuss the partnerships with suppliers and educational institutions that support eLicient sourcing of materials and distribution channels. f. Financial Feasibility To achieve financial stability and goals, Mandarin Mastery Sign Lingo will mainly rely on personal investments and contributions from its six managing partners. These partners are dedicated to the success of present and future stakeholders and shareholders by avoiding interest charges and outpacing inflation. The ability of the business to generate earnings relative to expenses, meet short-term obligations, and use assets to generate income are all indicators of its strong potential and competitiveness, as demonstrated by a thorough financial analysis backed by research and validated by an accountant. The partners have created a complete financial strategy by closely analyzing its financial activities. The financial analysis of the feasibility study gives the company a solid basis by demonstrating its capacity to produce steady income, control expenses, and preserve a strong financial foundation. g. Socio-Economic Feasibility Mandarin Mastery Sign Lingo greatly aids the economy's and society's socio-economic development. In terms of economy, the game generates employment prospects in several industries, including distribution, marketing, sales, and production. Additionally, the game's popularity indirectly increases jobs in associated sectors, including retail, packaging, and the creation of instructional resources. The game's popularity also raises the possibility of worldwide expansion, which may boost foreign exchange profits, strengthen the Philippines' intellectual property industry, and bring in more money through royalties and licensing. Additionally, the game's success promotes local consumption since parents, educators, and educational institutions buy the product, boosting the expansion of toy stores and other small companies in Binondo and surrounding areas and boosting the local economy. Socially, Mandarin Mastery Sign Lingo encourages more inclusivity and accessibility in education by combining sign language with Mandarin language instruction, making it available to hearing and non-hearing students. By encouraging respect for diLerent communication styles, this creative approach enables students from various backgrounds to interact with the material.

Because the game exposes participants to various linguistic and cultural expressions, it fosters empathy, cultural awareness, and mutual understanding. Furthermore, it oLers a substitute for conventional teaching techniques, enabling teachers to design more engaging, inclusive classrooms that accommodate diLerent learning preferences. Players are exposed to various linguistic and cultural expressions, fostering empathy, mutual understanding, and cultural awareness. Additionally, the game promotes the formation of crucial abilities necessary for academic, professional, and personal development, such as problem-solving, critical thinking, and teamwork. In addition to improving language acquisition and cross-cultural communication Mandarin Mastery Sign Lingo helps create a more capable, inclusive, and culturally conscious society by fostering students' intellectual and emotional growth.

5