Green marketing: Purchasing decision of housewives towards eco-friendly 6

By: Castillo, Sofia., Gaddi, Daniel., Lecap, Monique Jennine., Sun, Joyce Caila., Tayoto, Aecelle 4 0 16, [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 4507846Edition: Description: 97 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:
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Action note: In: Summary: Abstract This study examines the marketing factors influencing the housewives purchasing decisions towards eco-friendly products, focusing on price, preference, convenience, and promotions. Quantitative data was collected through surveys and questionnaires, allowing for an analysis of the relationships between these factors and housewives decision-making processes. The study reveals that demographic and financial factors significantly affect the marketing factors influencing housewives decisions. Price, preference, convenience, and promotions emerged as key influencers in housewives eco-friendly product choices. These findings contribute to a deeper understanding of consumer behavior and provide insights for businesses and marketers in promoting eco-friendly products. Keywords: eco-friendly products, marketing factors, price, preference, convenience, promotions, demographic profile, financial planning, purchasing decision, and consumer behavior Other editions:
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Business Research: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2023 56

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Abstract This study examines the marketing factors influencing the housewives purchasing decisions towards eco-friendly products, focusing on price, preference, convenience, and promotions. Quantitative data was collected through surveys and questionnaires, allowing for an analysis of the relationships between these factors and housewives decision-making processes. The study reveals that demographic and financial factors significantly affect the marketing factors influencing housewives decisions. Price, preference, convenience, and promotions emerged as key influencers in housewives eco-friendly product choices. These findings contribute to a deeper understanding of consumer behavior and provide insights for businesses and marketers in promoting eco-friendly products. Keywords: eco-friendly products, marketing factors, price, preference, convenience, promotions, demographic profile, financial planning, purchasing decision, and consumer behavior

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