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Towards consumers' Coffee Shop patronization using loyalty programs 6

By: Abenoja, Rowella Maan M., Basilog, Jolly Ven G., Campo, Shaina Mae Y., Javierto, Rosenda Mae R., Ladaran, Carl Terry A., Rubia, Liza R., Versola, Carla May P. 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 4507846Edition: Description: 87 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

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Action note: In: Summary: Abstract Loyalty programs have become increasingly prevalent in the coffee industry, aiming to enhance customer loyalty and stimulate repeat purchases. By analyzing the influencing factors of the loyalty programs of the selected coffee shops in District 4, City of Manila towards consumers' coffee shop patronization, this research aimed to provide intuitions into their effectiveness and identify key attributes that drive customer engagement and satisfaction. A survey questionnaire was administered to 150 respondents, and the findings disclose several key insights. It was tested in the study that the Four Cs of Customer Loyalty as basis to determine the the level of patronization of respondents in a coffee shop are highly patronized by the respondents. Furthermore, the influence of coffee shop patronization with loyalty programs is highly influential. Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Filipiniana Section	Filipiniana-Thesis	HF5415 A24 2023 (Browse shelf)	Available		FT8292

Total holds: 0

Research Paper: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2023 56

Abstract Loyalty programs have become increasingly prevalent in the coffee industry, aiming to enhance customer loyalty and stimulate repeat purchases. By analyzing the influencing factors of the loyalty programs of the selected coffee shops in District 4, City of Manila towards consumers' coffee shop patronization, this research aimed to provide intuitions into their effectiveness and identify key attributes that drive customer engagement and satisfaction. A survey questionnaire was administered to 150 respondents, and the findings disclose several key insights. It was tested in the study that the Four Cs of Customer Loyalty as basis to determine the the level of patronization of respondents in a coffee shop are highly patronized by the respondents. Furthermore, the influence of coffee shop patronization with loyalty programs is highly influential.

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