Transforming waste into wonder : a feasibility study on the creation of Egglow, an eggshell-based dishwashing paste 6

Feasibility Study: (BSBA major in Operations Management) - Pamantasan ng Lungsod ng Maynila, 2024 56

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Executive Summary A. Business Description Biowonder Co. is a newly established business venture dedicated to developing innovative and ergonomic cleaning products. Founded in 2024, the company was inspired by a desire to promote sustainability and upcycling biomaterials. The company's flagship product, Egglow dishwashing paste, is a natural, sustainable cleaning solution formulated with recycled eggshells as a key ingredient. Biowonder Co. is led by a team of dedicated professionals, including Ms. Rappunzel Manaoat the Human Resources Head, Ms. Trixie Biu the Marketing and Sales Head, Mr. Karl Manaois the Operations and Production Head, Ms. Ahyanna Suganob the Finance Head, Mr. Alfred Bon Serrano the Manufacturing Manager, and Mr. Ace Menpin for Operations and Maintenance Manager. The company operates from a 180 sqm facility in Pandacan, Metro Manila, providing ample space for office, warehouse, and production operations. B. Market Analysis Biowonder Co.'s Egglow dishwashing paste is strategically positioned to enter Manila City's diverse market. Although dishwashers are becoming more accessible, handwashing remains the preferred method for many Filipino households, allowing innovative products like Egglow to enter the market. With household demographics covering the following: (a) ages 15 to 69 years old, (b) both male and female, (c) students, young professionals, mid-career professionals, parents/homemakers, retirees and individuals whose income range from the categories based from Philippine Institute for Development Studies: Lower- Middle Income, Middle Income, Upper-Middle Income, and Upper Income. As for psychographics, the target market for Egglow consists of individuals seeking safe, sustainable cleaning solutions with natural ingredients and strong cleaning properties, making it an ergonomic and effective choice for households. C. Market Feasibility Biowonder Co. is launching Egglow, a natural and eco- friendly dishwashing paste formulated with recycled eggshells. Positioned as a sustainable and effective cleaning solution, Egglow targets eco-conscious consumers seeking safer alternatives. The company's marketing strategy is centered around Clean like a Pro, with Egglow!. The company's strategic location in Pandacan, Manila, provides optimal access to the market. To promote Egglow, Biowonder Co. will employ a multi- channel marketing strategy, including social media, television advertising, public relations, digital marketing, direct mail, and sales promotions. By leveraging these channels and focusing on its unique selling proposition, the company aims to establish Egglow to households that are looking for a simpler and safer way to clean their dishes. D. Technical Feasibility The technical feasibility presents the viability of developing and commercializing of Egglow dishwashing paste. Biowonder Co. highlights a well-suited product formulation for Egglow, incorporating natural ingredients such as recycled eggshells for effective dishwashing solutions. The necessary raw and packaging materials have been identified, ensuring the product is eco-friendly and efficient. The required equipment for production, including tools for the production, packaging, and office materials has also been specified. A comprehensive flowchart and production timeline, outlined in a Gantt chart, ensures all tasks are completed on schedule. The facility layout, depicted in 2D and 3D floor plans, optimizes space for a smooth manufacturing process. E. Management Feasibility Biowonder Co., a general partnership, aims to become a provider of innovative and ergonomic cleaning solutions. The company will implement a functional organizational structure to efficiently manage operations with 5 production workers and 3 indirect laborers. Biowonder Co.'s hierarchical organizational chart visually represents the company's structure, outlining the relationships between various roles and head departments. This structure ensures efficient communication and decision-making. All employees are guided by a comprehensive set of policies, rules, and regulations, including operational, marketing, financial, and human resource policies. These guidelines promote a professional and respectful work environment, ensuring that interactions and tasks are handled with integrity. Biowonder Co. offers a competitive compensation and benefits package to ensure employee well-being and satisfaction. This includes mandatory contributions to SSS, PhilHealth, and PAG-IBIG, and additional benefits such as 13th-month pay. F. Financial Feasibility The financial feasibility of Biowonder Co. and its flagship product, Egglow, is built on a robust financial structure with clear assumptions for growth and profitability. The partnership, formed by six equal owners each contributing P300,000, has an initial total capital of P1,800,000. In addition, the company secured a loan of P250,000, which will be repaid over five years starting in 2026. Partners are expected to withdraw a particular amount annually from their capital. Projections for 2025-2029 show steady growth in cash flow, receivables, and inventory, while maintaining conservative estimates for payables and doubtful accounts. The financial model adheres to Philippine Financial Reporting Standards (PFRS) and anticipates a positive return on investment, driven by effective capital management and strategic financial planning. G. Socio-Economic Feasibility Biowonder Co. introduces an innovative, sustainable cleaning solution with Egglow dishwashing paste, which repurposes waste materials like eggshells to reduce raw material costs and enhance resource efficiency. Egglow not only creates new market opportunities but also generates employment and stimulates local economies promoting local sourcing, and stimulates economic growth by collaborating with industries involved in food waste management. In terms of societal impact, Egglow addresses the need for environmental sustainability by transforming eggshells into a valuable, eco-friendly product. This initiative encourages responsible consumer behavior, promotes waste reduction, and aligns with societal values of sustainability. By addressing environmental concerns and contributing to social well-being, Biowonder Co.'s venture has the potential to create a sustainable future.

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