Sally and the cleaners: A feasibility study of establishing home cleaning and car wash services 6

Feasibility Study: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2024 56

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Executive Summary The Executive Summary serves as an introduction to the feasibility study, offering an overview of the objective and contents of the full report. It seeks to provide an overview of the study's findings and recommendations, allowing readers to comprehend the important components without having to read the entire paper. I. Name of the Company Sally and the Cleaners: Home Cleaning and Car Wash Services. Choosing the name Sally and the Cleaners for our home cleaning and car wash services was a deliberate decision, influenced by several considerations. First and foremost, incorporating the name Sally adds a personal touch to our brand, suggesting a hands-on and approachable approach to our services. This personal connection can resonate with customers, making our business feel more friendly and relatable. Moreover, Sally and the Cleaners aims to convey a sense of reliability, trustworthiness, and a commitment to quality service. This brand identity is crucial in establishing a positive reputation in the competitive home cleaning and car wash industry. In summary, Sally and the Cleaners was chosen to not only reflect our commitment to quality and reliability but also to establish a brand that is memorable, versatile, and relatable to our target audience. II. Company Logo The Sally and the Cleaners logo is a harmonious blend of calming cloud blue tones, symbolising our commitment to providing a cleaning service that not only refreshes but also brings a sense of tranquility to our clients' homes. The stylized 'S,' resembling a Spray bottle, and the LL forming a broom silhouette, both elegantly incorporate the soothing cloud blue shade, reinforcing our dedication to environmentally friendly and effective cleaning solutions. Our beautiful female mascot, wearing PPE in shades of cloud blue, adds a touch of professionalism and safety, seamlessly integrating into the overall colour scheme. The cohesive palette creates an inviting atmosphere, reflecting our promise of reliable, trustworthy, and visually pleasing home cleaning services. The Sally and the Cleaners logo stands as a visual testament to our commitment to excellence and the revitalising cleanliness we bring to every home. III. Location of the Enterprise The business will operate in the bustling area of BGC, Taguig City in Brgy. Fort Bonifacio. This strategic choice is driven by the high concentration of condominium units in the vicinity. Sally and the Cleaners primarily caters residents of condominium units. BGC, Taguig City in Brgy. Fort Bonifacio, is renowned for being a hub of residential condominiums, making it an ideal market for home cleaning and car wash services. The business aims to address the cleaning needs of individuals in this dynamic urban setting, providing convenient and efficient services to enhance the living experience for condominium residents in the area. IV. Description of Business Sally and the Cleaners is a dedicated Home Cleaning and Car Wash Services provider, offering on-call services to meet all your cleaning needs within the comfort of your home. Our team of skilled professionals is committed to delivering meticulous cleaning services, ensuring every corner of your living space is spotless. From deep cleaning to regular maintenance, we pride ourselves on providing a range of services tailored to your specific requirements. Additionally, our convenient car wash services bring the same level of detail and care to your vehicle, ensuring it shines inside and out. Al Sally and the Cleaners, we prioritize efficiency, reliability, and customer satisfaction, making us your go-to choose for a pristine home and sparkling clean car. V. Long Run Objectives The long-term objective for Sally and the Cleaners is to establish itself as a premier and trusted brand in the Home Cleaning and Car Wash Services industry. We aim to expand our service reach to new markets, becoming a household name known for unparalleled cleanliness and professionalism. Our goal is not only to meet but exceed customer expectations by continually innovating our services and adopting eco-friendly practices. We envision a future where Sally and the Cleaners is synonymous with reliability, excellence, and customer satisfaction. Through strategic partnerships, advanced technologies, and a dedicated team, we aspire to set industry standards, creating a lasting impact on the overall cleaning service experience. Ultimately, our vision includes a widespread presence, positively contributing to the well-being of homes and the maintenance of pristine vehicles, while fostering a culture of sustainability and customer loyalty. VI. Highlights of Major Assumption Marketing Aspects The study supposes that the main customers for home cleaning and car wash services like Sally and the Cleaners are customers who value convenience and high-quality service. Marketing efforts, including targeted advertising and word-of-mouth, will effectively attract customers. Technical Aspects Sally and the Cleaner will be utilizing adequate cleaning supplies, tools, and equipment to meet customer needs and satisfactions. The business will make sure that trained and experienced cleaning staff will be hired to provide efficient and effective cleaning services. Financial Aspects Capital investment is considered to cover all startup expenses, such as equipment, supplies, licenses, and permits. The business will utilize pricing strategy while providing competitive rates to ensure profitability. Costs for supplies, equipment maintenance, and employee salaries are accurately estimated. The customers' ongoing payment and tips will be used for future purposes such as maintenance for equipment, purchasing of supplies, and investment. Management Aspects The management team of Sally and the Cleaners are properly trained, supervised, and motivated to deliver excellent customer service. Inventory and supply chain management processes will be established to ensure timely availability of cleaning supplies. Lastly, ongoing monitoring and evaluation of business performance will be conducted to identify areas of improvement and ensure long-term. VII. Summary of Findings Sally and the Cleaners: Home Cleaning and Car Wash Services is established by five partners under a general partnership agreement. It offers four (4) services for home cieaning, and (4) services for car washing. As part of the management aspect, Sally and the Cleaners is committed to achieving its mission and vision by providing service that not only alleviates the burden of domestic cleaning responsibilities but also extends its offerings to the care and maintenance of personal vehicles. Moreover, Sally and the Cleaners agree to comply with all applicable laws and government regulations required in the state, which the managing partners must adhere to. As part of the employee selection process, Sally and the Cleaners has established qualifications for applicants interested in staff positions. Furthermore, the managing partners are also committed to performing their duties and responsibilities by providing proper training and seminars to employees. This management aspect of Sally and the Cleaners contributes to the objectives of the business and its performance in the long run. The condominium residents in the BGC, Taguig City in Brgy. Fort Bonifacio, ages 19-56 years old, are the business's potential target market. Sally and the Cleaners conducted a survey to find out whether people would be willing to accept the business. Upon the findings, the company will use effective marketing strategic approaches, such as advertising and promotions. Sally and the Cleaners, a general partnership with five managing partners, has been launched with each partner investing P1,000,000. This collective contribution of P5,000,000 forms the initial capital. Sally and the Cleaners aims to achieve its operational goals by expanding and enhancing service quality and ensure long-term profitability. Sally and the Cleaners: Home Cleaning and Car Wash Services requires various fixed assets and supplies for its operation. These include cleaning supplies and equipment for both homes and cars. The business offers four services for home and card Cleaning, each with its own rates.

For home cleaning services, it starts with PHP 2,000 as the minimum rate, and PHP 1,200 for car washing services specifically for seat cleaning only. Furthermore, Sally and the Cleaners operates from Monday to Saturday, 8:00 a.m. to 5:00 p.m. During this time, the employees must follow the core principles which is to guide the management's actions and ensure the highest quality in Home Cleaning and Car Wash Services.

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