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Social media reviews as influencers in the purchase intention of skincare 6

By: Alano, Samantha Nicole B., Balangquit, Samantha M., Enriquez, Jorge Mellodie M., Galang, Ma. Angelica M., Guerrero, Ma. Florelene A., Imutan, Ryanna Angelie S., Puno, Rose Lynne D. 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 4507846Edition: Description: 85 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

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Action note: In: Summary: Abstract Social media reviews have grown in strength as major influencers in molding people's purchasing intentions. Individuals now have access to a wide selection of product reviews and suggestions from peers, influencers, and experts. This research paper analyzes social media as influencers in the purchase intention of skincare products by young professionals. In order to accomplish the objective of the study, a total of 100 respondents completed an online survey questionnaire through Google Forms, which was then analyzed in SPSS. The results of the study show that all of the study's variables namely, Reviews with Images, Reviews with Emotional Content, Review Quality, Information Overload, Information Helpfulness, Price, Convenience, Information, Customer Knowledge, and Perceived Value significantly impact the customers' purchasing intentions. Social media reviews have a significant effect on consumer purchasing decisions as they provide useful insights, opinions, and experiences about goods or services. Keywords: Social Media Reviews, Purchase Intention, Skincare Products Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Filipiniana Section	Filipiniana-Thesis	HF5415.12 A43 2023 (Browse shelf)	Available		FT8202

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Business Research: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2023 56

Abstract Social media reviews have grown in strength as major influencers in molding people's purchasing intentions. Individuals now have access to a wide selection of product reviews and suggestions from peers, influencers, and experts. This research paper analyzes social media as influencers in the purchase intention of skincare products by young professionals. In order to accomplish the objective of the study, a total of 100 respondents completed an online survey questionnaire through Google Forms, which was then analyzed in SPSS. The results of the study show that all of the study's variables namely, Reviews with Images, Reviews with Emotional Content, Review Quality, Information Overload, Information Helpfulness, Price, Convenience, Information, Customer Knowledge, and Perceived Value significantly impact the customers' purchasing intentions. Social media reviews have a significant effect on consumer purchasing decisions as they provide useful insights, opinions, and experiences about goods or services. Keywords: Social Media Reviews, Purchase Intention, Skincare Products

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