Repeelna banana peel mojos at the Canteen of Pamantasan ng Lungsod ng Maynila / Aguilar, Princess Ann P. Conda, Beatrice A. Dasco, Jenny Rose R. Fojas, Shyemdell D. Malonzo, Nicole G. Page, Janice O. 6

Feasibility Study: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2024. 56

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Executive Summary a. Business Description The company name Repeelna was selected through a thoughtful process that combines key aspects of the brand's identity. The abbreviation Re stands for repurpose which means recycling banana peels and turning waste into a new product. The word peelna is a combination of peel and banana or simply means peel of banana, highlighting the core ingredient banana peels which are recycled to create a unique and eco-friendly snack. This reflects the company's commitment to reducing waste and promoting the use of natural, sustainable ingredients in its products. Repeelna attracts eco-friendly customers searching for sustainable food options by turning banana peels, which are frequently thrown away, into delicious mojos. With a strong connection with green actions, the name supports global efforts to promote sustainability and reduce food waste. Repeelna markets itself as a progressive company that provides products that are both health-conscious and ecologically concerned, appealing to customers who appreciate both innovative flavors and eco- friendly practices. b. Market Analysis This section provides an overview of the industry and its trends, covering target market, segmentation, competitor landscape, and growth potential. Starting with the target market, Repeelna plans to establish its first physical store in the school canteen at Pamantasan ng Lungsod ng Maynila (PLM), which serves a student population of 11,480, providing a significant market for its unique and nutritious snack offerings. The brand aims to cater to health-conscious students seeking budget-friendly options, focusing on innovative banana peel mojos that provide essential nutrients while promoting sustainability. Repeelna projected an annual growth rate of 5%, which will rise over time as it adapts to customer preferences. However, it will face competition from business like Batang Iskolar. Despite facing this competitor, Repeelna's unique offerings align with the increasing focus on nutrition and environmental responsibility. creating significant opportunities for brand loyalty and expansion in the future. Meanwhile, Repeelna projects its demand to increase from 43,066 in September - December of 2024 to 712,541 in 2029. The supply is also projected to increase from 280,806 units in 2025 to 731,402 units in 2029. In addition, a supply demand gap is also projected from 50,536 in September - December 2024 to 18,861 in 2029. Narrowing this gap and continuing the demand to grow every year means the business can well capitalize on the given scenario growth. c. Marketing Feasibility This chapter covers the marketing aspect of Repeelna, including a map showing the proposed location of the business located at Pamantasan ng Lungsod ng Maynila (PLM) Canteen. It also addresses Repeelna's commitment and policies as the business strives to deliver high-quality products and services. Furthermore, the chapter outlines the company's penetration pricing strategy, designed to establish a presence in the snack market by initially setting prices lower than competitors to attract health- conscious consumers and capture market share. Additionally, the brand, logo, USP, and tagline of Repeelna are introduced and discussed, detailing how the researchers construct each of them. The chapter also explains marketing strategies used to connect with, engage, and persuade potential customers, including print ads, public relations. digital ads, and direct marketing. Lastly, the company's promotional strategies feature a grand opening launch with a 20% discount and 10% off coupons for the first week of Repeelna's launch. d. Technical Feasibility The technical feasibility chapter is a crucial section for evaluating the feasibility of Repeelna, an innovative food snack that repurposes banana peels into crunchy, flavorful snacks. This chapter comprehensively outlines the machines and equipment necessary for producing the mojos, as well as the tools, supplies, consumables, and utilities that Repeelna will utilize in the production process, along with a detailed summary of the costs associated with these resources. Apart from that, it also includes a list of furniture and fixtures, office supplies and equipment, and cleaning supplies. Furthermore, the chapter presents a flowchart detailing the service and product processes. Repeelna is committed to delivering a high-quality product for customers to enjoy. To achieve this, Repeelna emphasizes a thorough production process that involves carefully sourcing premium-quality banana peels from trusted supplier, Fruitas. Production undergoes stringent quality control measures to ensure safety and provide a consistently delicious snack experience for consumers. The technical feasibility section also presents a timetable chart, a Gantt chart schedule, outlining the timeline for accomplishing several business goals of Repeelna, such as completing market research and establishing the business. Lastly, the chapter shows the layout of the proposed stall, featuring a visual illustration of the floor plan, booth layout, and selling area to ensure a well-organized operational plan for the business. e. Management Feasibility This chapter outlines the organizational structure, personnel requirements, and policy framework essential for establishing and operating the business effectively. It begins by detailing the business type and nature, followed by a functional organizational chart that illustrates the key departments and units. Repeelna works as a general partnership business composed of Ten (10) members that manage and operate the business and share its profits. The business members consist of the President, Chief Marketing Officer, Chief Accountant Officer, Operation Manager, Human Resources Manager, and Financial Manager. The business will have 4 personnel which are the Recruitment Management, Operation Staff, Production Staff, and Cashier. The Human Resource section specifies personnel needs, job roles, and qualifications, supported by a hierarchical chart showing the chain of command. Additionally, this chapter defines the company's Vision, Mission, Goals, and Values, along with essential policies guiding operations, marketing, finance, and human resources, establishing a strong foundation for effective business management and alignment across all functions. f. Financial Feasibility The Financial Feasibility for Repeelna outlines a detailed funding structure, projected financial performance, and assumptions for its first five years of operation. Repeelna's initial capitalization of P42,500,000 will be entirely funded by the partners' equity contributions, ensuring stability and covering essential startup costs such as equipment, raw materials, marketing, and operational expenses. Financial analysis indicates Repeelna's strong potential for profitability, liquidity, stability, and efficiency. Profitability ratios project a steady increase in earnings, while liquidity ratios reveal Repeelna's capability to cover short-term liabilities with ease, showing liquidity levels above 2:1 from the first year onward. Stability metrics show that Repeelna's assets are primarily financed by owner equity, highlighting a low reliance on debt and enhancing financial resilience. Efficiency ratios also suggest that Repeelna will effectively utilize its assets to generate income, supporting sustainable operations. Return on Investment (ROI) projections further highlight Repeelna's expected financial growth. Starting with an ROI of 33.61% in the first year, the company is expected to see its profitability multiply significantly, reaching 139.61% by the third year as it gains market traction and operational efficiencies. These projections are based on key assumptions related to Repeelna's revenue, expenses, and compliance with tax regulations. All sales will be cash-based, eliminating accounts receivable, and gross sales will be determined by customer demand. Operational expenses, including rent and utilities, are anticipated to increase annually in line with inflation. Statutory contributions and taxes, such as SSS, PhilHealth, and VAT, will be regularly remitted, with income tax calculated according to the CREATE Law's requirements, which specify a 20% rate for annual net incomes below P5,000,000.

Repeelna's projected Balance Sheet, Income Statement, and Cash Flow documents provide a clear picture of its anticipated financial health and stable growth trajectory. underscoring its potential for profitability and resilience as it establishes itself in the market. g. Socio-Economic Feasibility This chapter is about the potential of Repeelna to contribute meaningfully to both the economy and society through its innovative concept of sustainability. By transforming banana peels into valuable snack products, Repeelna aligns with the principles of a circular economy. This reduces food waste, opens up new market opportunities, and supports the local economy through potential export growth. Repeelna's peel-to-profit model not only promotes sustainable practices but also inspires environmental awareness and entrepreneurial thinking. positioning the brand as a forward-thinking leader in eco-friendly innovation. Socially, Repeelna plays an important role in encouraging sustainable behavior within the community and the broader food industry. By demonstrating the viability of upcycled ingredients, Repeelna showcases how food scraps can be turned into enjoyable products, inspiring others to adopt similar practices. This initiative benefits the fruit industry as well, offering a new use for banana peels and creating potential partnerships for additional income.

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