A comparative analysis of apparel brands on the buying preferences of Generation Z Aldea, Ma. Sophia G., Cabellos, Ernest James C., Garcia, Christine Mae Grace C., Page, Janice O., Rondina, Rosebelle P., Tibre, Kyle Karylle A., Toleros, Sofia Mariel C., Vargas, Antoneth T. 6

By: Aldea, Ma. Sophia G., Cabellos, Ernest James C., Garcia, Christine Mae Grace C., Page, Janice O., Rondina, Rosebelle P., Tibre, Kyle Karylle A., Toleros, Sofia Mariel C., Vargas, Antoneth T. 4 0 16, [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 4541346Edition: Description: 64 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:
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Action note: In: Summary: Abstract This study aims to investigate the buying preferences of Philippine Christian University (PCU) students who are part of Generation Z about buying apparel from famous brands like Penshoppe, Bench, and H&M. This is based on different factors that influence or affect their buying decisions. The objectives are to understand and compare the buying preferences of the students when it comes to the factors that respondents consider in buying decisions between three competitive brands. The study utilized an online survey questionnaire distributed at the PCU, involving a selection of Generation Z students to ensure that the various subgroups of that generation are properly represented. The study was approved by the principal and the online survey was closed once the targeted data was obtained, followed by data collection, analysis, and interpretation. The survey results show that each factor has a different level of importance including influential factors that include price with a high rating that will be followed by fabric texture then style or design and lastly, the least influential among all which is fashion trends. The findings show that behavioral profile such as apparel brands and individual factors has no significant relationship to each buying preferences factors includes price, fabric texture, style or design and fashion trends. While the difference between apparel brands and individual factors to each buying preferences factors has no significant differences except brands and style or design. This study aims to allow the competitive brands to adjust their triple bottom line, which refers to the appreciation of their customers and other influential factors, including price. In conclusion, this research will provide valuable insights about the importance of considering different factors that will affect their buying decisions since they have different preferences when it comes to buying apparel. This research study may contribute to apparel brands, to know the important factors that customers consider when buying apparel that can help them develop strategies that led to retain their customers, more efficient transactions, increased sales, and customer satisfaction. Keywords: buying preferences, influential factors, apparel brands, online survey, PCU students. Other editions:
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Business Research: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2024 56

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Abstract This study aims to investigate the buying preferences of Philippine Christian University (PCU) students who are part of Generation Z about buying apparel from famous brands like Penshoppe, Bench, and H&M. This is based on different factors that influence or affect their buying decisions. The objectives are to understand and compare the buying preferences of the students when it comes to the factors that respondents consider in buying decisions between three competitive brands. The study utilized an online survey questionnaire distributed at the PCU, involving a selection of Generation Z students to ensure that the various subgroups of that generation are properly represented. The study was approved by the principal and the online survey was closed once the targeted data was obtained, followed by data collection, analysis, and interpretation. The survey results show that each factor has a different level of importance including influential factors that include price with a high rating that will be followed by fabric texture then style or design and lastly, the least influential among all which is fashion trends. The findings show that behavioral profile such as apparel brands and individual factors has no significant relationship to each buying preferences factors includes price, fabric texture, style or design and fashion trends. While the difference between apparel brands and individual factors to each buying preferences factors has no significant differences except brands and style or design. This study aims to allow the competitive brands to adjust their triple bottom line, which refers to the appreciation of their customers and other influential factors, including price. In conclusion, this research will provide valuable insights about the importance of considering different factors that will affect their buying decisions since they have different preferences when it comes to buying apparel. This research study may contribute to apparel brands, to know the important factors that customers consider when buying apparel that can help them develop strategies that led to retain their customers, more efficient transactions, increased sales, and customer satisfaction. Keywords: buying preferences, influential factors, apparel brands, online survey, PCU students.

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