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Best selling practices of small café shop towards a sustainable marketing mix 6

By: Arcega Charles Karl A., Caballero, Cyrus P., Maro, Mark Wendel R., Natividad, King Baron N., Villadores, John Ghalemer D. 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 202346Edition: Description: 40 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

Contents:

Action note: In: Summary: ABSTRACT: Concerns about how businesses affect society and the environment are prominent. Owners of café shops prioritize their Marketing Mix to meet the demands of their customers. Incorporating sustainable marketing as an element of their strategy will help businesses, especially café shops, achieve criteria by providing long-term benefits in the social, economic, and environmental domains. One of the most prevalent concepts in recent years has been sustainable development. The other best-selling practices of small café shops, such as menu design, customer service, location, ambience, and promotions that contribute to a sustainable marketing mix, are addressed and discussed in this study. In order to determine whether there are notable commonalities and differences in the best-selling practices of small café shops based on the demographic profile, the collected data was processed using statistical tools. Differences in the level of agreement of each respondent indicate that consumers have their own perception based on their demographic profile of the best-selling practices that café shops offer. This study indicates that best-selling practices of small café shops, such as prioritizing product quality, providing a variety of options through menu design, delivering proper customer service, having a convenient location, welcoming ambience, and running various promotions, can contribute towards a sustainable marketing strategy of small café shops in District I. Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Filipiniana Section	Filipiniana-Thesis	HF5415.13 A73 2023 (Browse shelf)	Available		FT8539

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Research Paper: (BSBA major in Marketing Management) - Pamantasan ng Lungsod ng Maynila, 2023 56

ABSTRACT: Concerns about how businesses affect society and the environment are prominent. Owners of café shops prioritize their Marketing Mix to meet the demands of their customers. Incorporating sustainable marketing as an element of their strategy will help businesses, especially café shops, achieve criteria by providing long-term benefits in the social, economic, and environmental domains. One of the most prevalent concepts in recent years has been sustainable development. The other best-selling practices of small café shops, such as menu design, customer service, location, ambience, and promotions that contribute to a sustainable marketing mix, are addressed and discussed in this study. In order to determine whether there are notable commonalities and differences in the best-selling practices of small café shops based on the demographic profile, the collected data was processed using statistical tools. Differences in the level of agreement of each respondent indicate that consumers have their own perception based on their demographic profile of the best-selling practices that café shops offer. This study indicates that best-selling practices of small café shops, such as prioritizing product quality, providing a variety of options through menu design, delivering proper customer service, having a convenient location, welcoming ambience, and running various promotions, can contribute towards a sustainable marketing strategy of small café shops in District I.

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