Kalye Kreative: A feasibility study on Digital marketing solutions for local businesses / Camano. Ivy B. Dayrit, Dara Dawn M. Figuiroa, Angelika S. Saguindan, Jamielle A. Vintonio, Julia Clariz R. 6

Feasibility Study: (BSBA major inMarketing Management) - Pamantasan ng Lungsod ng Maynila, 2024. 56

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Executive Summary a. Business Description Kreative Kalye provides creative, effective digital marketing solutions to elevate brands' online presence and engagement. Based at First United Building at Escolta in Manila City, the agency offers branding, social media management, and content creation, primarily targeting food and beverages, service-based, beauty, and personal care. This prime location enables Kreative Kalye to connect with a bustling entrepreneurial community, expanding its reach to diverse industries. Kreative Kalye symbolizes the agency's commitment to street-smart innovation and community engagement. With a vision to be a trusted partner in digital marketing, the agency delivers customized, results-driven strategies that align with client goals. Operating as a partnership, Kreative Kalye is poised for growth and backed by a dedicated team focused on empowering brands b. Market Analysis The digital marketing landscape is experiencing rapid growth with a 6.92% CAGR in digital marketing services from 2024-2028, as reported by Statista in 2024, driven by increasing spending and businesses' adoption of digital channels. This presents both opportunities and challenges for Kalye Kreative, a digital marketing agency operating in a competitive market. While the agency benefits from its expertise in Social Media, Branding, and Content Creation, it faces competition from competitors such as Studio Collective, Izi Socials and emerging players like Pauline Socials Digital Marketing. To thrive, Kalye Kreative needs to differentiate its services by focusing on compact and medium price services to tap potential clients tailored to micro, small, and medium enterprises (MSME). c. Marketing Feasibility Kalye Kreative empowers businesses under Micro, Small, and Medium Enterprises (MSME). Its flexible and budget-friendly pricing structure enables companies to access professional marketing support without overstretching their resources. The agency also boosts accessibility through promotions such as periodic discounts, free consultations, and contests, among others, reinforcing its commitment to supporting business growth. Kalye Kreative strengthens its brand visibility and credibility by promoting digital campaigns across its primary communication channels-social media, email marketing, and a streamlined link hub for easy access to resources and updates. Through these efforts, Kalye Kreative expands its portfolio and solidifies its reputation as a supportive, accessible partner for local businesses. d. Technical Feasibility The agency has developed a detailed Gantt chart mapping each project phase from feasibility to operations, ensuring timely progress. Kreative Kalye follows a structured service process, guiding clients from initial consultations to campaign execution and follow-up. Essential equipment supports service delivery, such as high-performance computers, Adobe Creative Cloud, social media management platforms, cameras, and lighting. The team includes skilled social media managers, multimedia artists, and operations staff, working within a 3D-designed office layout that promotes productivity. With this setup, Kreative Kalye is positioned for effective operations and future growth. e. Management Feasibility The agency thrives on a partnership model where managing partners share responsibilities, risks, and rewards, fostering balanced growth and collaboration. With clearly defined roles, each team member contributes to a culture of teamwork, transparency, and mutual support. Led by a general manager, the organizational structure flows smoothly, with accounting, finance, and HR officers, a senior multimedia artist guiding the creative team, a social media specialist overseeing the brand presence across platforms, and client relations specialists to bring the clients in. Core values-empathy, creativity, collaboration, integrity, and community-shape every project at the heart of the agency Management policies outline a clear code of conduct and operational practices that uphold professionalism and align with the agency's mission to make a meaningful impact. f. Financial Feasibility Kalye Kreative operates with a total start-up capital of Php 2,000,000, sourced from 5 members, each contributing Php 400,000. This capital will be used for essential equipment, supplies, and labor. Kalye Kreative shows that the company is expected to experience strong revenue growth over the next five (5) years. Service revenues are projected to increase from Php 5,991,071 in 2025 to Php 10,839,569 in 2029, representing a compound annual growth rate (CAGR) of 6.92%. Kalye Kreative's projected income is also expected to grow significantly, from Php 1,219,034 in 2025 to Php 4,553,457 in 2029. All financial statements are computed by the members on accurate projections. g. Socio-Economic Feasibility Kalye Kreative is set to transform the local economy and society. The agency will boost local employment and foster skill development through training and mentorship by creating diverse job opportunities in creative, strategic, and managerial roles. Its collaboration with local businesses will stimulate economic growth, providing enterprises with effective digital marketing strategies that enhance regional economic activity On the societal front, Kalye Kreative's mission to empower local entrepreneurs aims to strengthen community ties amidst growing social divides. By crafting accessible branding solutions, the agency enhances the visibility and sustainability of local businesses. This strategy supports a more connected, compassionate society and drives meaningful social and economic progress.

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