Papeels: Make it Paperific! / Anay, Christianne Love L. Canlas, Pia Veronea C. Damian, Champain L. Dela Cruz, Mitzchell Lei T. Dimaano, Patricia Anne DC. Dumlao, Geneviev S. Malawig, Kiara Ellis C. Manalo, Erika Rae S. Marcelino, Mariela Salvi F, Rey, John Dale S. Rocero, Jamie Lane R. Tanchico, Kim Cleodel M. Valdez, Amanda Zyra A. 6

Feasibility Study: (BSBA major in Human Resource Management) - Pamantasan ng Lungsod ng Maynila, 2022. 56

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Executive Summary: A. Business Description Profoundly, Papeels is a citrus paper industry that provides handmade Dalandan papers to consumers. The proponents came up with this proposal since aside from profit and employment generation, they wanted to help the environment by reducing deforestation and waste from commercialized paper production. Moreover, the proponents decided to name their proposed business as Papeels since it came from the words paper and citrus aurantium, also called Dalandan in the Philippines, which are the main components of their products. Paper can be found in various forms, including books, newspapers, notebooks, paper bags, and wrapping paper. Paper has allowed knowledge to be passed down from generation to generation. According to the Environmental Paper Network, global paper consumption has reached unsustainable levels and is steadily rising. It recently surpassed 400 million tons per year worldwide. Each day, approximately 27,000 trees are cut down to make paper, as per Heal the Planet journal. One ton of paper recycled saves 682.5 gallons of oil, 26,500 liters of water, and 17 trees. Therefore, recycling paper wil save many natural resources, including the so-called lung of the planet, whose work is essential to decontaminating the environment. Dalandan peels, on the other hand, contribute to waste reduction. The business' purpose is to help the environment, heal nature, and reduce the number of trees cut down for paper production. B. Market Analysis Profoundly, Papeels will establish its business in Intramuros, Manila, with a total population of 68,898 as of 2022. The product of this enterprise aims at academics, students and residents around the area who use paper for stationery, and/or artwork. This business will primarily operate and compete in the pulp and paper industry, which is indeed one of the biggest and most complex industries locally and internationally. Meanwhile, a demand analysis was conducted to examine the demand for paper consumption in the area and to forecast the total number of clients that will be catered in a day. Historical and projected annual demand schedules were also provided in this section to see the growth and consumption of paper in the market of Intramuros, Manila. Moreover, data gathering through survey questionnaires was facilitated to be able to get the market acceptance rate and the buying frequency of the consumers, which are essential factors in determining the total demand for paper consumption in a specific year. However, supply analysis was also performed on the possible competitors of Papeels around Intramuros to determine the market supply. The competitors historical and projected annual supply were also tabulated by calculating their estimated sales per day and operating days in a year that were gathered from each of them through interviews. After performing the two analyses, a demand-supply schedule was conducted, wherein the proponents listed all the computed data from historical and projected annual demand and supply. The schedule also includes the demand and supply gaps, the percentage of unsatisfied demand, and the market share. After the smallest market share was identified, a target market schedule was applied where the demand-supply gap from 2023 to 2025 was multiplied by the smallest market share, which is 1.03%, to get the target, which will be the projected sales of the proposed business study for the next three years. Based on the computed data results, the proponents conclude that Papeels, the suggested business of this study, may successfully penetrate the market because its predicted sales have been expanding steadily over the years, and so the study is realistic and viable. C. Marketing Feasibility Basically, Papeels will locate its business store in Manila's historic district of Intramuros, specifically in Lot. 3 Block 41, Solana Street. The mentioned location is located behind Mapua and runs almost adjacent to Muralla Street. There are numerous buildings in the area that house dormitories or rental rooms for students, making it an ideal location for Papeels to grow its business since the place comprises several entities that also use paper in their daily lives. As for the products of this venture, Papeels will produce and sell handmade papers. The materials used to manufacture Papeels' paper are not obtained from trees compared to commercialized papers, and it is not just a typical recycled paper. It includes an additional component, Dalandan peels, to improve the strength, durability, aesthetics, and environmental friendliness of the product. As for the pricing strategy, Papeels will use cost-plus pricing as a marketing strategy. This strategy is one of the simplest yet most effective approaches. The final price would consist of product cost and a certain percentage to gain a profit. The price is also reasonable because of its highlighting the product's feature- integrating paper fibers with Dalandan peels. In terms of branding and positioning Papeels in the chosen market, proponents created a logo and utilized an appropriate color combination of green, yellow, and white that will appeal to their target consumers. As the store lies in the heart of the historical city of Manila, Papeels' products make the historical ambiance stronger, together with their old- style packaging, which consists of a paper envelope and brown string, a logo sticker, as well as a bookmark that will also serve as a thank-you card to the Customers. On the other hand, the unique selling proposition of Papeels is the product itself, since it is not just a normal recycled paper but one that was carefully handmade and incorporated with Dalandan peels to make the product more unique and enhance its durability and benefits to the environment. Furthermore, Make it Paperific! is a tagline that encourages people to see paper for more than its generic purpose. Paperific is a word made from the word's paper and terrific. as Papeels wants to awaken people's creativity and enthusiasm to create terrific things out of paper. Papeels will advertise its company through several marketing strategies. It will use posters that will be put up weeks before the start of the business and flyers distributed to people in the firm's intended area during the first week. Moreover, the enterprise will make use of social media as well. On the other hand, Facebook and Instagram pages will be created to highlight the company's idea, advertise items offered, and, if feasible, showcase the experience of consumers during their visit to the store to make purchases. D. Technical Feasibility Fundamentally, the proponents of this proposed business study determined the necessary materials, resources, equipment, and supplies needed for the operation of the enterprise. There are also two process flow charts provided for both the physical and online stores of Papeels that will aid the potential consumers in visualizing the process of how they could make a purchase through Papeels' store. Meanwhile, the production of handmade Dalandan papers was highlighted in this section, as were the store operations daily. The status and timetable of the proposed business plan were also illustrated through a Gantt chart for the proponents to have a complete schedule regarding the execution and commencement of Papeels. Furthermore, the creation of facility layout design was also performed, given that it is also critical to the success of organizational processes since it can influence the company's profitability. In line with this, Papeels' business store will be placed around Solana Street in Intramuros, Manila, and occupies 20 square meters. The establishment will be rented monthly for PHP 17,000. The floor plan was created so that both consumers and employees could feel at ease and make the most of the space, On the other hand, proponents have listed and estimated the other requirements for the enterprise, such as water, electricity,. telecommunications, and internet connection since they are also essential considerations for business operations. E. Management Feasibility Profoundly, Papeels' business structure is a partnership. The owners of the business will pool their resources, skills, and other assets and distribute profits and losses in accordance with the terms of the partnership agreement.

The proponents have also listed the necessary legal requirements needed to comply with and apply to the local government for the approval of the handmade paper business. The enterprise will also employ several personnel in product manufacturing and managing its operations to achieve the objectives and goals of the business. Production supervisor, productions workers, store attendant, driver, and helper are the jobs that will be employed by the company. Moreover, the proponents listed their job description, qualifications, compensation, and benefits to be able to have efficient and active field workers. Furthermore, the proponents have also established company policies, which provide clear guidance to future employees of Papeels on how the organization runs. It also displays all professional processes and procedures for consumers to view, providing them with a clearer appreciation of the firm. The company also made rules about what employees should wear and how they should look, especially when they are working inside the business. F. Finanial Feasibility Fundamentally, Papeels thirteen (13) partners will invest their own finances at the starting point of the business to ensure the proper flow of business operations. They will invest of PHP 450,000.00 each to accumulate substantial amount of PHP 5,850,000.00 as a starting capital of the business venture. Consequently, this fund can adequately process the operations of the business at the moment. Moreover, the proponents also formulated several assumptions to generate Visi

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