Lunggaycrunch: evaluating online business potential for malunggay chips 6

Feasibility Study : (BSBA major in Human Resource and Operations Management) - Pamantasan ng lungsod ng Maynila 56

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Executive Summary A. Business Description PeakBloom Co. is a trailblazing, unique snack business designed to cater to the rising demand among consumers. The flagship product, LunggayCrunch, is crafted from nutrient-rich Moringa leaves, known for their exceptional nutritional profile, including high levels of vitamins, antioxidants, and essential minerals. The product offers substantial health advantages, such as boosting immunity, providing anti-inflammatory effects, and enhancing energy levels, making it a superior alternative in the unique snack market. Strategically headquartered in Manila, LunggayCrunch benefits from high consumer traffic by operating in online markets. These will be supplemented by an expansive digital presence on platforms like TikTok, Shopee and Lazada, maximizing the brand's market reach and engagement. The business has been meticulously organized to ensure operational efficiency, with a well-defined management structure that includes specialized departments for operations, marketing, quality assurance, and financial management. Visual organizational charts illustrate the roles and responsibilities within the company, ensuring transparency and streamlined operations. B. Market Analysis The market landscape for plant-based, unique snacks is experiencing substantial growth, driven by urban consumers' shifting preferences toward nutrition and convenience. Market research indicates a significant trend toward functional foods that offer tangible health benefits. Moringa, often referred to as a superfood, perfectly aligns with this trend, positioning LunggayCrunch to capture a meaningful share of the market. Survey data collected from the target demographic primarily individuals aged 18-45 in Metro Manila reveals a strong inclination toward trying new and nutritious snack alternatives. Consumer preferences lean heavily toward savory and salty flavors, with packaging sustainability also ranking as a crucial factor. Respondents emphasized their preference for recyclable and eco-friendly materials, underscoring the importance of environmental consciousness in purchasing decisions. This feedback will inform product development and marketing strategies, ensuring alignment with consumer expectations and maximizing appeal. C. Market Feasibility PeakBloom Co's marketing strategy is a multi-layered approach that leverages both traditional and digital marketing channels to maximize brand exposure. The primary retail strategy involves establishing the brand while selling online. These strategies will be visually engaging, feature branded designs, and offer free samples to attract potential customers. Sales staff will be trained to emphasize the uniqueness and crispy of LunggayCrunch, creating a memorable and informative consumer experience. Digital marketing efforts will be comprehensive, utilizing platforms such as Facebook, TikTok, and Instagram. Engaging content, including posts, short videos, and interactive stories, will be developed to highlight the nutritional advantages of Moringa Chips. Collaborations with influencers will lend credibility and broaden the reach of marketing campaigns. Additionally, targeted email marketing will be employed to update consumers on new flavors, exclusive promotions, and health- related tips about Moringa. These efforts will ensure sustained consumer engagement and a robust brand presence. D. Technical Feasibility The production process of LunggayCrunch has been meticulously planned for both efficiency and sustainability. The process flow includes sourcing high-quality Moringa leaves, cleaning and blending ingredients, frying the chips to achieve optimal crispiness, and packaging the final product using eco-friendly materials. Key machinery includes specialized equipment for leaf cleaning, blending, and frying, all chosen for their energy efficiency and ability to maintain high product quality. The production facility layout has been optimized for smooth workflow and hygiene, featuring designated areas for raw material storage, processing, quality control, and packaging. Waste reduction measures are integrated into the process, ensuring minimal resource wastage. Sanitation protocols and regular maintenance schedules have been established to maintain product safety and meet industry standards. The company's commitment to sustainability extends to the use of biodegradable and recyclable packaging, reducing the environmental impact of operations. E. Management Feasibility The management team of PeakBloom Co. is composed of seasoned professionals with expertise in key areas critical to the business's success. Department heads manage day-to-day operations: Operations Managers oversee production efficiency and supply chain logistics, Marketing Managers drive brand visibility and consumer engagement, and Financial Managers handle budgeting and financial planning. The organizational structure promotes accountability and efficiency. Cross-departmental collaboration is emphasized to ensure alignment on key business objectives, and each department operates with clear goals and performance metrics. Training programs are in place to upskill employees and foster a culture of continuous improvement. F. Financial Feasibility The financial strategy of PeakBloom Co. is grounded in extensive market research and carefully considered revenue projections. The start-up capital of PHP 1,000,000 will be sourced from partners' equity. A detailed cost analysis has been conducted, covering expenses related to production equipment, raw materials, marketing campaigns, labor, and overhead costs. Revenue projections are based on conservative estimates, taking into account the market demand for healthy snacks and competitive pricing strategies. Crispy Moringa Chips will be competitively priced to attract consumers while ensuring a profit margin that supports business growth. Break-even analysis suggests that profitability is achievable within the first two years, with accelerated growth possible through strategic marketing and product diversification. Financial risk assessments have been conducted to account for potential challenges such as supply chain disruptions and raw material price fluctuations, with contingency plans in place to mitigate these risks. G. Socio-Economic Feasibility PeakBloom Co. is committed to creating positive social and economic impacts. By sourcing Moringa leaves from local farmers, the business supports agricultural communities, contributing to economic development and promoting sustainable farming practices. This not only provides economic opportunities for local growers but also reinforces environmental stewardship by prioritizing eco-friendly agriculture. The company also aims to promote tastier and crispier products through educational initiatives. Workshops, seminars, and online content will be developed to educate the public about the health benefits of LunggayCrunch and the importance of sustainable living. These efforts are expected to have a ripple effect, fostering greater environmental consciousness and encouraging better nutritional choices within the community. By integrating these socio-economic initiatives, PeakBloom Co. establishes itself as a brand that prioritizes both consumer and community welfare.

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