iDesignHub: A Mobile Interior Design Solution at Home / Arevalo, Pauline C. Botalon, Katlyn Rose A. Bulaong, Lyka Mae G. Caolboy, Leslie Y. Dimandal, Alliah Marie B. Ellorico, Richchen H. Igasan, Jocelyn Narvaez, Demi Trisha P. Tomas, Josh Lexis O. 6

Feasibility Study: (BSBA major in Human Resource Management) - Pamantasan ng Lungsod ng Maynila, 2023. 56

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Abstract: a. Business Description Shelter used to be about getting a roof and walls for safety. However, a pleasant and comfortable home has become fashionable over time. It represents that shelter is more than simply security it's a place to unwind and refresh after a long day. We now relax, spend time with family, and express our style at home. With our changing lives and well-being values, it's no longer just about safety but also about warmth and contentment. The majority today value their homes' appearance and charm. Creating a beautiful and harmonious living space requires careful planning, exact measurements, and the right color palettes and furniture layouts. Time and effort are needed to complete it. Professional interior designers can speed up the process and provide knowledge, but they are not always economical. People who can't afford such services can enjoy designing a beautiful home that reflects their interests and creative efforts and turns each room into a blank canvas for comfort and self-expression. DIY interior design enthusiasts and those on a budget who can't afford a professional interior designer can use iDesign Hub. iDesign Hub stands out with its unique selection of home furniture, appliances, decor, and more, all available in the app. It's fascinating that these things come from a variety of brands and local shops across the Philippines, providing a complete answer for those who want to create distinctive and attractive retreats. The app-based iDesign Hub let clients customize their interior design projects with a selected range of home furniture, appliances, decor, and more. DIY Interior Design Supplies: iDesign Hub provides instructions, tutorials, and design inspiration to help users achieve DIY interior design projects confidently and artistically. Local Sourcing Network: iDesign Hub offers products from a variety of brands and local businesses in the Philippines, giving customers access to unique and locally created goods no seen in traditional shopping malls. To ensure quality and reliability, iDesign Hub only sources products from trustworthy vendors. The customer-centric platform values user feedback and offers high-quality products and a simple payment method to improve the shopping experience. iDesign Hub has home décor for all tastes and budgets. It also offers visual design tools to help users visualize their future home or room layouts, improving remodeling confidence. The portal also makes it easy to find and buy cheap things online. Quality, customer focus, diversity, visualization tools, and convenience make iDesign Hub a seamless and empowering interior design experience. iDesign Hub improves living spaces and provides shelter. iDesign Hub provides cheap, high-quality interior design services to help people create homes that reflect their taste and encourage well-being. Local sourcing, quality assurance, and user experience are promoted by iDesign Hub. It promotes local businesses and products for authenticity and reliability. The portal seeks user feedback to improve user experience and offer solutions for unique home decor tastes. It also lets users picture house or room configurations to improve comfort. Users can modify their environments with creativity and confidence using the platform to improve DIY interior design. iDesign Hub inspires everyone to practice interior design with no limits on creativity and where homes honestly represent individual preferences and lives. The software taragets DIY interior designers and those seeking economical, elegant design solutions. We want to lead interior design technology to make designing beautiful and useful environments easier than ever. DY interior design for your home is a pleasant and creative undertaking that allows for individuality, cost savings, and a distinctive touch. b. Market Analysis The business owners operating in Manila and Makati are the target market of iDesignHub to make the app profitable. In 2020, 672,674 households in Manila and Makati as reported by the Philippine Statistics Authority (PSA). Moreover, the app aims to connect with mobile users which are expected to have over 300,000 with 400,000 Utilizing a unique blend of technology and creativity, iDesignHub empowers users to customize their living spaces, distinguishing itself in a competitive landscape that includes established interior design firms, freelance designers, and online marketplaces like Lazada and Shopee. The market analysis indicates a steady rise in demand, peaking in 2027, Showcasing a promising trajectory for the venture. iDesignHub's calculated gap between projected demand and supply, coupled with its consistent 16% market share, suggests a stable presence. Notably, technological advancements, particularly in 2027, are emphasized, underlining the significance of innovation in meeting evolving market needs. With a focus on customization, local business support, and technological integration, iDesignHub is strategically positioned for continued growth and success in the competitive landscape of interior design and home furnishings. c. Market Feasibility iDesignHub strategically operates in the bustling centers of Manila and Makati City, leveraging the cultural and historical significance of these locations. The company's mobile app offers a user-friendly interface, allowing customers to create personalized house designs and seamlessly shop for a wide range of furniture and home décor items. iDesignHub's services include innovative features like room scanning, manual layout options, and pre-designed templates, catering to diverse user preferences and needs. The company follows a comprehensive pricing strategy, incorporating in-app purchases advertising packages, and transportation fees. iDesignHub generates revenue throug commissions on product sales, advertising placements, and shipping services. The app ensures user privacy and data security, aligning with the Data Privacy Act of 2012 and the Consumer Ac of the Philippines, thereby building trust with its customers. iDesignHub's branding focuses on personalization, interior design expertise, and a commitment to customer satisfaction. The app's name, logo, and color scheme reflect warmth, positivity, and sophistication. Through its strategic location, user-friendly app features, and customer-focused approach, iDesignHub positions itself as a leading platform for individuals seeking convenient and customizable interior design solutions. d. Technical Feasibility iDesignHub's mobile application development process encompasses crucial software tools and services at various stages, including app creation, testing, and launch. The app leverages Ul and UX design tools for creating visually appealing and user-friendly interfaces. Programming languages like C# and platforms like Xamarin are utilized for app development. Third-party services such as Facebook, Google, TikTok, and Instagram sign-ins enhance user accessibility. In terms of business supplies, iDesignHub invests in essential tools and software, including laptops, employee monitoring systems, high-speed internet printers/scanners, graphic design software, customer service software, inventory management systems, and payment processing solutions. These supplies facilitate efficient business connections, operations and customer service. The app's process flow involves three main user categories: guests, users, and admins.Guests can browse products and templates but cannot customize them, while users and admins have full access to customization and purchase functionalities. Admins, as partners, play a vital role in managing categories, products, orders, and payments. Business operations begin with prospecting and market research, followed by app development, visualization template creation, and partnerships with local furniture sellers and delivery services, Continuous customer feedback and satisfaction are prioritized, influencing iterative improvements to the app's features and user experience. A Gantt chart outlines the pre-launch and post-launch tasks, emphasizing customer acquisition, app promotion, customer support, and ongoing improvements. The facilities include an office in Sampaloc, Manila, facilitating meetings and discussions.

Additionally, iDesignHub utilizes physical and digital marketing strategies, such as exhibition booths, posters in public spaces, website development, and social media platforms, to promote the app and reach a wider audience. e. Management Feasibility iDesignHub is a business operating as a Limited Liability Partnership (LLP) that offers interior design services, furniture sales, and a user-friendly mobile application for ordering furniture and choosing interior styles. The business strictly adheres to legal requirements, including Republic Act No. 10524 (Equal Opportunity for Employment Law) and Republic Act No. 9501 (Magna Carta for Small Enterprises), ensuring compliance with local, state, and federal regulations. Legal paperwork, such as SEC registration, partnership articles, BIR registration, and clearances, is meticulously processed. The personnel structure of iDesignHub includes limited liability partners, a general manager overseeing daily operations, a financial manager handling financial planning, a technical department managing IT infrastructure and software, a customer department addressing user needs, and interior designers enhancing user experiences. The organization maintains stringent qualification standards for employees, ensuring proficiency and dedication. The company policies, outlined in the code of conduct, cover attendance, work conduct, data protection, technological competence, feedback, professional growth, and training. These policies create a positive and productive work environment, fostering professionalism, collaboration, and continuous improvement. iDesignHub's commitment to excellence, legal compli

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