Abakatsa Homethreads: Abaca and Katsa As sustainable table runners for EcoConscious Consumers of Rustan's in Ayala Makati. 6

Feasibility Study: (BSBA major in Human Resource Management) - Pamantasan ng Lungsod ng Maynila, 2024. 56

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Executive Summary a. Business Description AbaKatsa Homethreads is an eco-friendly homeware brand created to address synthetic fabrics' environmental impact through reversible abaca and katsa products. OQering table runners, it blends style and functionality. It caters to eco-conscious consumers with culturally inspired products. Its goal is to make sustainable living accessible to Filipinos. AbaKatsa's name blends abaca and katsa, emphasizing sustainable materials, while its bahay kubo logo reflects Filipino heritage. The business operates at MJM Properties Corp, 9516 Taguig St, Brgy Valenzuela, Makati City. This place is its production site, storage facility, and central oQice. It sells products on consignment at Rustan's Makati in Ayala Center with AbaKatsa's mission to oQer eco-friendly homeware. AbaKatsa HomeThreads operates as a limited liability partnership (LLP) with six (6) partners overseeing various business functions. The Generalist Manager ensures alignment of HR and financial operations with business goals. The three skilled seamstresses craft eco-friendly homeware from abaca and katsa. This structure supports AbaKatsa's commitment to sustainability and quality. The Marketing Associate builds brand awareness by tracking market trends and creating targeted campaigns. Sales Associates are hired directly from AbaKatsa and work directly with Rustan's Makati customers, promoting the brand's unique value. These roles together and the LLP partnership drive AbaKatsa's mission to deliver high-quality, eco- friendly, and culturally inspired products. b. Market Analysis AbaKatsa Homethreads enters the sustainable homeware industry with a focus on Makati, Philippines. This firm produces eco-friendly, reversible, and multifunctional homeware. There has been an uptick in the desire for ecologically friendly products within the vicinity, and Abaca and Katsa have not been an exception. The company is well placed, and the market will have enough space to operate. The company abides by Philippine laws and regulations, such as the Consumer Act of the Philippines and the Philippine Tropical Fabrics Law. Other textile-related laws are also present, such as the Abaca and Other Fibers Development Program Act. Occupational Safety and Health Standards also cover the employees. By adhering to these laws, the company can enhance its reputation. AbaKatsa Homethreads targets all genders and caters to Rustan's diverse consumer base through its consignment setup. It focuses on meeting the needs of environmentally conscious consumers across all age groups who shop at Rustan's. The demand-supply analysis highlights unmet needs among these customers. This presents an opportunity for AbaKatsa to diQerentiate itself from competitors like Tienda Verda, Amber & Anne, and Chilewich. Following the format above, each competitor's market share is 28%, 15%, and 10%, respectively. The survey data showed that 96.8% of consumers were interested in purchasing table runners made by AbaKatsa Homethreads. Additionally, the acceptance rate for all products oQered by AbaKatsa is 96.75%. The analysis revealed a significant likelihood that the company will succeed within the target market. a. Marketing Feasibility AbaKatsa Homethreads is confident and well-positioned to establish a competitive presence in the eco-friendly homeware market. In Makati City, AbaKatsa Homethreads benefits from Rustan's high visibility near other malls and consistent foot traQic from mallgoers. This strategic choice of location enhances the brand's accessibility to customers seeking sustainable homeware options. AbaKatsa will launch a reversible table runner made from Abaca and Katsa. Focusing on cultural authenticity will spark interest among customers who value cultural-inspired items. The pricing strategy combines the cost-plus and psychological pricing approaches, balancing aQordability and profitability. Promotional eQorts center on social media engagement, loyalty programs, and educational content about eco-friendly living. Filipino commitment to sustainability is AbaKatsa's branding, shown through earthy tones and a traditional-inspired logo to attract culturally-minded consumers. The Crafted by Nature, Styled by Culture tagline emphasizes eco-friendly and cultural values. A comprehensive marketing strategy will be set with press releases, direct marketing, and sales promotions. AbaKatsa is well-positioned to capture interest in the homeware market. d.

Technical Feasibility The company will need various equipment and materials for the production operations. Among the listed equipment to be used are sewing machines and ironing boards. This equipment will ensure eQiciency, quality, and safety for the process. The fabrics abaca and katsa are key materials that help indicate the brand's commitment. These instruments and equipment ensure eQicient, smooth, and organized daily operations. The production process exhibits AbaKatsa's commitment to quality and sustainability. First, the business acquires raw materials. Preparation, cutting, and sewing follow. After production, the products are stringently checked for quality control requirements to ensure they are in specification. Packaging and marketing strategies follow. This way, each item produced meets brand standards and values. e. Management Feasibility Abakatsa Homethreads is a Limited Liability Partnership (LLP) founded by six partners. The LLP framework provides security for each partner in the business operation. Liability only amounts to the investment made in the partnership. In terms of management, it oQers a collaborative approach, focusing on the partners' specialization. This environment encourages a collective and better business decision-making process. The business mission focuses on supporting local artisans while providing stylish table runners. Its vision is to provide quality and sustainable homeware products in the current market. Its goal is to expand to the global market, empowering sustainable choices and promoting the Filipino's rich culture with its products. This approach contributes to the business's positioning itself for success in the homeware product landscape. The business will not successfully operate without the key personnel: founders, Generalist Manager, Seamstresses, Marketing Associate, and Sales Associate. Its operational, marketing, financial, and human resource policies ensure good business standards and ethics. The management structure and policy framework contribute to business success, positioning it to succeed in a competitive market. e. Financial Feasibility The company will need at least P1,200,000 in initial capital to eQectively operate. This amount is divided among all six partners, each holding a 16.67% share and contributing ₽200,000. The company's projected financial analysis shows promising results, starting with the ratios. The profitability ratios of AbaKatsa Homethreads reveal positive outcomes and are expected to improve. The liquidity ratio test also indicates that AbaKatsa Homethreads can eQectively cover its current liabilities-more than two times over in the first year. The debt-to-equity ratio also reveals lower financial risk for the company, highlighting its ability to meet long-term debt obligations. The company also proudly reports a remarkable cumulative return on investment of 490.86% over five years. AbaKatsa Homethreads's payback period is only 1.18 years. This demonstrates a swift recovery that underscores the company's strong financial performance and ability to generate returns quickly. The projected income statement shows a positive net income, with no losses anticipated until 2029. This suggests that the financial health of AbaKatsa Homethreads remains stable and grows over time. e. Socio-Economic Feasibility Abakatsa Homethreads is positioned to impact environmental sustainability and economic viability. It was designed to adopt sustainable practices. It is meant to balance economic growth with responsible resource conduct. It will create opportunities for diverse stakeholders, from unemployed individuals to local artisans, businesses, investors, ecoconscious and non-eco-conscious consumers, especially Rustan's consignee. With products made from sustainable materials like abaca and katsa, AbaKatsa Homethreads addresses ongoing environmental issues. The objective of this study is to mitigate and ultimately prevent these concerns. By embracing this, people welcome a safe place where slow-fashion homeware and sustainability meet. AbaKatsa Homethreads nurtures and values this safe place through its sustainable homeware.