Brocc-tastic-grains: a feasibility study of broccoli-infused grain innovation. 6

Feasibility Study: (BSBA major in Human Resource Management) - Pamantasan ng Lungsod ng Maynila, 2024. 56

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Executive Summary A. Business Description Brocc-Tastic-Grains created an innovative health food business that comes in the form of its healthy, rice-based production of broccoli, which falls firmly in the emerging organic and natural foods sector. As Brocc-Tastic-Grains has identified an emerging growing trend in the health concerns of Filipinos, creating an alternative to the popularly consumed traditional rice must be given to this broccoli addition. It will allow for a low-carb, nutrient-dense product that would be appealing to those who desire balanced meals while still having rice as part of the Filipino staple. Brocc-Tastic-Grains is based in Sta. Ana, Manila, and operates from a centralized production facility, where the company emphasizes quality control and efficient production. Instead of requiring a physical storefront, it will operate an online store through Facebook and messenger to reach more customers. In terms of Filipino taste, the dish has been incorporated with flavors such as adobo, afritada, and menudo, thus creating a familiar but healthier meal. Brocc-Tastic-Grains has a well-organized management structure that ensures smooth operation and growth. The structure includes a general manager who leads the team, ensuring that all departments work smoothly toward the company's goals. A The Production Unit focuses on preparing and cooking the broccoli-based products, maintaining high quality and consistency in each batch. Supporting roles would be given to a Logistics Unit which handles product deliveries, making sure customers receive their orders accurately and on time. Together, these unit create an efficient system that allows Brocc-Tastic-Grains to deliver healthy, quality products to its customers. B. Market Analysis The health food industry includes a vegetable rice-made broccoli named Brocc-Tastic-Grains, an improved hot innovation over normal white rice. The sector is currently worth $10.30 billion in the Philippines and has a CAGR of 7.39% for 2024-2029. Due to emerging health concerns sweeping the market due to the COVID-19 pandemic, consumers increasingly lean towards compounded, healthy foods. Despite barriers such as high expenses and restricted availability because Broccoli is well suited to cooler areas, the product aims but not limited at consumer groups of female health-wise conscious and busy adults and young adults who would be okay with paying for healthy convenience food. Since there are people who are willing to try and buy new products like Broccoli Rice, and the health food industry is expected to expand, Brocc-Tastic-Grains has plenty of chances. The major competitors are in the market, but Brocc-Tastic-Grains is the ready-to-eat brand, especially with flavors that Filipino people relish. A weak supply complements the high demand since locally grown broccoli is rare and sometimes unavailable; this positions Brocc-Tastic-Grains to fill this gap to their suppliers and farmers. Altogether, it is possible to affim that the key points of the market analysis indicate a positive future for the product Brocc-Tastic-Grains, as well as the consumers' demand and market development, which may contribute to its success. C. Market Feasibility Brocc-Tastic-Grains, is a business that offers Broccoli rice that can be a healthy alternative to rice, with a twist of having it fused with some famous Filipino dishes namely Adobo, Afritada, and Menudo. The business is located at 1801 Int. 33 Bo. La Purisima, Zone 88, Brgy. 820, Pedro Gil Paco, Manila, and this strategic location helps to ensure that the business is efficiently targeting the health-conscious consumers who live in Sta. Ana manila. A Job- Order Costing was employed to compute the price of the product, and discounted prices of the product were offered for the first month of operation to encourage customers to try and gain their trust. Brocc-Tastic-Grains leverages social media, specifically a Facebook page made for Brocc-Tastic-Grains to engage with their customers and facilitate online ordering. By combining a strategic location, competitive pricing, and effective social media marketing, Brocc-Tastic-Grains positions itself to capture the growing market of health-conscious consumers in Sta. Ana, Manila. D. Technical Feasibility Brocc-Tastic-Grains is dependent on several essential components. It starts from food processing equipment to efficiently cut broccoli into rice-sized grains while keeping its nutritious value. This equipment should be able to handle enormous amounts of broccoli while running at rapid rates. It is also necessary to have a continuous supply of fresh, high-quality broccoli. This includes selecting reliable providers and using quality control measures to assure consistent product quality. With enough equipment, a qualified workforce is needed to operate the processing equipment, follow food safety regulations, and pack the product. Then a sufficient production facility is required, along with adequate storage, refrigeration, and sanitation facilities to keep the product fresh and prevent infection. The production process should be optimized to minimize waste and maximize efficiency. By carefully considering these technical factors, it is feasible to produce Brocc-Tastic-Grains on a commercial scale while maintaining high quality standards. E. Management Feasibility Brocc-Tastic Grains operates as a home-based partnership focused on delivering high-quality, health-conscious food options. By keeping operations within a home setting, the business reduces overhead costs and remains flexible, adapting quickly to customer needs. Each team member plays a specific role, from production and logistics to customer service, working together to ensure that orders are fulfilled smoothly and efficiently. With thoughtful policies around work hours, marketing, and employee roles, Brocc-Tastic Grains creates a supportive environment for both staff and customers. The business is committed to expanding its product range and adopting sustainable practices that positively impact the community. Emphasizing quality, customer care, and environmental responsibility, Brocc-Tastic Grains strives to build a brand that customers trust and love, fulfilling its mission of providing nutritious and innovative food options. F. Financial Feasibility Brocc-Tastic Grains has a start-up capital of P1,225,000, which will be divided equally among the partners for pre-operational expenses, fixed assets, and the first three months of operations. The business is in excellent financial health, with a liquidity position that is quite solid (49.07x in 2025) and with minimal reliance on debt, as indicated by the consistently low debt-to-equity ratio of 0.02 from 2025 to 2029. Also, the company anticipates significant sales growth and continuous improvement in profitability. It is managed by appropriate cost-cutting strategies that will allow for constant profit growth and retum on investment from 21.21% in 2025 to 86.09% in 2029. Furthermore, the financial projections show a steady increase in assets, mainly cash and inventory, with equity increasing as profit is plowed back. All sales are cash-based, and hence there is no risk of credit, and the tax is computed at relatively favorable rates under the CREATE Law. Thus, cash flow is stable, and there is compliance with all regulatory requirements. With a clear growth trajectory, low financial risk, and high profitability, Brocc-Tastic Grains is set for long-term success. G. Socio-Economic Feasibility Brocc-Tastic-Grains has the potential to positively impact the economy by creating jobs in agriculture, manufacturing, and sales while also boosting local agricultural demand and supporting public health improvements that can lower healthcare costs and enhance workforce productivity. Its unique fusion of broccoli rice with popular Filipino sauces may attract tourists, benefiting the tourism industry and contributing to the local economy. Furthermore, by providing a convenient way to increase vegetable intake, Brocc-Tastic-Grains addresses health challenges associated with busy lifestyles and aims to reduce the incidence of chronic diseases linked to poor dietary habits through its high fiber and nutrient content.

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