Business sustainability in the operational performance of selected milk tea shops arounds Manila City 6

Business Research : (BSBA major in Operations Management) - pamantasan ng Lungsod ng Maynila, 2024 56

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Executive Summary This executive summary presents the overview of the feasibility study. It provides a description on the proposed business. Additionally, it summarizes the different aspects of business, such as management, marketing, technical, financial, and socio-economic aspects, which are vital in administering the proposal. A. Business Description CarroTato fries is inspired by the Philippines deep-rooted tradition of meryenda or snacks, which has evolved over centuries. Meryenda has a distinct position in Filipino culture, representing moments of happiness and relaxation amidst the daily struggles of every Filipino. These snacks, which include banana cue, turon, rice cakes, and fried street food, highlight the country's strong and diversified culinary tradition. While french fries, a prominent Western import, have become a favorite snack option for years, CarroTato fries wants to reinvent the classic fried potato snack by merging it with carrots, resulting in a healthier but equally satisfying alternative. This innovation combines nutritional value with familial flavors, paying homage to the country's snack culture while catering to today's health-conscious tastes. CarroTato Fries seeks to transform the street food landscape in Binondo, Manila, by introducing a healthier and flavorful alternative to traditional fried snacks. Combining carrots and potatoes into a unique blend, the business caters to a diverse market segment, including families, students, young professionals, and health-conscious consumers. Binondo's vibrant atmosphere, coupled with its high pedestrian traffic, presents an ideal setting for CarroTato Fries to establish a strong market presence. By focusing on health, taste, and meaningful community engagement, the business aims to make a significant impact, offering an accessible, nutritious snack that aligns with local tastes and dietary preferences. The core of CarroTato Fries' business concept lies in its commitment to delivering healthier snacking options that do not compromise on flavor. Unlike many traditional street food offerings in Binondo, which tend to be calorie-dense or heavily meat-based, CarroTato Fries stands out with its vegetable-based innovation. The unique carrot-potato combination provides essential nutrients and a satisfying crunch, complemented by a selection of dips such as ketchup, garlic mayo, and cheese sauce. This strategy caters to the growing demand for healthier food options while elevating the snacking experience, ensuring that CarroTato Fries stands out and leaves a lasting impression in Binondo's vibrant food scene. CarroTato Fries is organized as a partnership business, which facilitates shared responsibilities, resources, and expertise among its founders. This collaborative approach supports effective management and innovation, ensuring that all key operational areas, including production, marketing, sales, and customer service, are managed efficiently. The business is committed to sustainable practices and community engagement, sourcing fresh produce from local farmers to support the economy and maintain product quality. With a mission to promote healthier snacking habits and a vision to become a leader in the Filipino snack industry, CarroTato Fries combines innovation, quality, sustainability, and customer salisfaction as its core values. This focus on a nutritious yet enjoyable snacking experience is intended to capture the loyalty of customers and contribute positively to Binondo's diverse food culture. B. Market Analysis For CarroTato Fries, conducting a market analysis in Binondo, Manila, the target market is from 13 to 64 years old, in any gender, reveals significant potential, given the area's diverse and active population. Binondo is known for its rich culinary culture and high foot traffic, making it an ideal spot for introducing a unique product like CarroTato Fries. With a growing trend toward healthier eating, the product's mix of carrot and potato offers a distinct, nutritious alternative to traditional street snacks, appealing to health- conscious individuals, young professionals, and families who frequent the area. This market analysis suggests a strong demand for convenient, on-the- go food options, particularly those that offer both flavor and health benefits, positioning CarroTato Fries well within the local market. This section examines the trends in market demand and supply for a product over several years, focusing on the growing gap between the two. The demand reflects the increasing population and stable acceptance rate of 97%, combined with a steady usage frequency of 90 times per year. On the other hand, supply projections are based on survey data indicating that 55% of respondents prefer the brand, with a slightly lower usage frequency of 87 times per year. Although the supply also increases steadily each year, it remains significantly lower than the demand, creating a persistent and widening supply-demand gap. To address this, the business aims to capture a small but increasing portion of the unmet demand annually, referred to as the target market share. C. Market Feasibility CarroTato Fries is a partnership business enterprise that produces and sells a unique, healthier alternative to traditional fries, that will make customer's snack more enjoyable. It redefines the fries experience with its innovative and nutritious creations. These carrot-potato fries offer more than just a satisfying taste sensation; they provide a unique and nutritious snack experience. Situated strategically within Binondo, CarroTato Fries caters to a diverse customer base including residents, local students and employees from two nearby schools and one hospital. We offer a fusion of dips such as, Ketchup, Garlic Mayo and Cheese Sauce all reasonably priced at 40 pesos. CarroTato Fries' mission is to transform snacking with globally inspired flavors, driven by a commitment to both health and affordability. This dedication positions CarroTato Fries as a promising venture in the Filipino snacks industry, making it the go-to destination health-conscious individuals seeking a fresh take on fries. D. Technical Feasibility The technical feasibility of CarroTato Fries emphasizes the business's commitment to delivering an efficient, high-quality customer experience. With a focus on creating a healthier twist on traditional fries by blending carrots and potatoes, CarroTato Fries relies on a set of essential machinery and equipment, such as fryers, refrigeration units, and display furniture, all carefully selected for durability and cost-effectiveness. The layout of CarroTato's 4x7 meter store in Binondo, Manila, is designed to optimize workflow, with dedicated areas for preparation, cooking, cleaning, and customer seating, ensuring both operational efficiency and customer convenience. The business uses locally sourced ingredients, reducing dependency on specific suppliers and stabilizing production costs. Each step in CarroTato's production-from product development to final launch-reflects the brand's dedication to quality and innovation. Additionally, CarroTato's marketing strategy incorporates strong social media engagement to increase brand visibility, enabling customers to order easily online or dine in-store. This combination of technical efficiency, strategic supplier relationships, and customer-focused design positions CarroTato Fries as a promising addition to Binondo's vibrant fast-food scene, catering to the growing demand for nutritious and delicious snack options. E. Management Feasibility Management Feasibility is composed of all the data about Section 5. This indicates the Business Organization that CarroTato Fries operates as a partnership, allowing shared responsibilities and profits among partners. Clear agreements will be made to define roles and prevent conflicts. This structure promotes collaboration and innovation. However, the Business type of CarroTato Fries is all about a food manufacturing business specializing in snacks that combine carrots and potatoes. The business targets health- conscious consumers and snack lovers, selling through both physical and online stores. Success relies on the growing demand for healthier snacks. When it comes to Organizational Structure, we have 7 key roles to handle the business.

Here is the list CEO, Financial Manager, Assistant Financial Manager, Marketing Manager, Operations Manager, Assistant Operations Manager, and Human Resource Manager. It's important to have Company Policies. Our own Vision is focused on to become the leading innovator in the Filipino snack industry, offering healthy fries and for the Mission Provide high-quality fries made from carrots and potatoes, promoting healthy snacking and supporting local farmers. When it comes to Goal, our own goal is to focus on quality, customer satisfaction, and sustainability followed by our Values focus on Innovation, quality. sustainability, and community engagement. Operational Policies illustrate the rules to follow in a company where we have Product Quality using fresh, locally sourced ingredients with strict hygiene and safety measures. While Inventory Management focused on monitoring stock daily and implementing FIFO (first-in, first-out) for perishable goods. The Store Hours Opens daily from 10 am to 10 pm and Order Processing gives the fast preparation and efficient delivery through third-party services. Last for Customer Service this will train staff to handle inquiries and feedback promptly. Moreover, The Marketing Policies focus on competitive pricing, marketing research and advertising to raise brand awareness and meet customer demand. While Financial Policies give clear guidelines for managing finances, cash flow forecasting, budgeting, and regular audits to ensure transparency and financial health. Finally, Human Resource Policies emphasize fair recruitment practices, ongoin

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