Green Goodies / Alivio, Mary Grace E.; Catly, Alyzza Louise L.; Choco, Raymond Carl B.; David, Jaylvarie S.; De Leon, Danika Jannine R.; Dela Cruz, Ellaine G.; Putosa, Heindrich M. and Razon, Marielle C. 6

Feasibility Study: (Bachelor of Science in Accountancy) - Pamantasan ng Lungsod ng Maynila, 2012. 56

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EXECUTIVE SUMMARY: I. NAME OF THE BUSINESS The proponents chose Green Goodies as the business name because of its uniqueness and related to merchandising organic products. The word Green is closely related to nature (all organic). The word Goodies represents the kinds of products such as rice, meats, and crops. II. LOCATION OF THE BUSINESS The proposed location for the Green and Goodies store will be at #728 Pedro Gil Corner Dr. Vasquez Street, Malate, Manila, ground floor of University Tower 3 Malate. This is located across the University of the Philippines-Manila and within walking distance to Robinson's Place Manila, St. Paul University and Pedro Gil LRT I Station. Malate, as a district located at the southern end of the city of Manila, is adjacent to Ermita and Pasay City. The proponents believe that this is the perfect place put up a business because it is not only a commercial and residential area but also accessible thru main roads like the Roxas Boulevard, Quirino Avenue and Taft Avenue with well-known street like Mabini and M.H. del Pilar. This is an excellent location to serve our target market which consists of households living in barangays surrounding the business site. It is believed that the customer base will grow because the location of the business is situated near universities, mall, hospital, and hotels. III. DESCRIPTIVE DEFINITION OF THE PROJECT The project belongs the wholesale and retail trade industry; retail trade (industry sublevel 1); retail sale of food, beverages and tobacco in specialized stores (industry sublevel 2); retailing of food, beverages and tobacco (industry sublevel 3); food products, retailing, not elsewhere classified (industry level 4). The primary undertaking of the business is merchandising organic products. The proponents chose this kind of business of the increasing demand for healthy and safe products. The firm also offers customers assistance like providing information for products suitable for each buyer to establish better seller-buyer relationship. Merchandise will be procured from various suppliers that offer their organic products in its lowest possible cost so that it will be more saleable to the target market. It is desirous toward the establishment of relationship with families and individuals who are toward health consciousness and want to obtain a certified organic product at reasonable and affordable cost. IV. PROJECT'S LONG-RANGE OBJECTIVES After it launched its name in the industry and has undergone the first five years of operations, GREEN GOODIES forecasts business expansion. Alongside with the company's objectives, it enumerates the long-range objectives of its business as follows: - To expand the number of customers who will patronize the products and eventually gain their loyalty. - To fully return the investment made by partners in establishing the firm. - To gain commercial acceptance in the mass market all over the Philippines. - To gain acceptance in the wholesale and retail trade industry. - To increase competitiveness among other business establishments of the same industry. The aforementioned objectives can be obtained through continuous improvements and advancements in services and customer relations as well as the excellent services provided by its employees through training and growth opportunities. V. HIGHLIGHTS OF THE STUDY History The idea of having an organic grocery food store started when Heindrich Putosa, got hospitalized due to too much intake of inorganic products such as meats and vegetables. He loves to eat meat and vegetables without knowing that such food, being classified as inorganic foods, can cause him different kind of illnesses. His doctor therefore advised him that there is still a difference between eating organic and inorganic meat and vegetables. The doctor mentioned that it is better to eat organic foods since there are cultivated and grown without the use of pesticides which can be of harm to one's health. Because of that instance, Heindrich Putosa became more health conscious and he decided to put up an organic food store since it is relatively difficult to find one in Manila. He called his college friends, Mary Grace Alivio, Alyzza Louise Catly, Raymond Carl Choco, Jaylvarie David and Ellaine Dela Cruz and asked them if they are interested to engage in such business. Since all of them are engaged in the CPA profession, they studiesthe proposal and agreed to put it up after realizing that it is profitable. Afterwards, he also approached his co-employees in an auditing firm namely, Danika Jannine de Leon and Marielle Razon to take part in their Project Time Table and Status Since the business is complex in nature, the project is estimated to take nine months before its commencement and operation. The first four months would involve planning and organizing the business. A month after that would be spent for the submission and completion of the legal requirements had a succeeding month for the design and minor store renovations. The following month would be allocated for the procurement of furniture and fixtures. The proponents believe that an exemplary marketing strategy is needed to be able to make a mark in the industry and so two months will be spent for these advertising strategies. The selection and procurement of merchandise as well as the selection, hiring and training of employees will both be given a month allotment for its operation. Through the enforcement of the aforementioned activities, the business is then expected to commence a month after. Nature of Index The business generally belongs to the wholesale and retail trade industry given the following sublevels as classified by the Securities and Exchange Commission: - Sublevel 1: Retail trade - Sublevel 2: Retail sale of food, beverages and tobacco in specialized store - Sublevel 3: Retailing of food, beverages and tobacco - Sublevel 4: Food products, retailing, not elsewhere classified Mode of Financing The proponents agreed that the invested capital of the partners, as stated in the Articles of Partnership, will be used as the primary and preliminary source of funds. The proponents chose to finance the business to avoid the acquiring interests from debt financing. VI. MAJOR ASSUMPTIONS, SUMMARY OF FINDINGS AND CONCLUSION Marketing Aspect Random sampling of 293 respondents from among the total households of 1095 of selected barangays within the vicinity of the business site is used by the proponents to come up with the target market. The population values used in the computation of projected population is provided by each barangay situated within the vicinity of the business. The demand and supply projections are calculated by using existing historical data and by conducting surveys, interviews and consultations. At the commencement of the business, demand is expected to be minimal but will increase in the next few years through the promotional efforts of the management. Management Aspect The proponents agreed to establish a general partnership as a form of their business organization. Green goodies consists of two managing partners, operations manager, finance manager, bookkeeper, sales agent, two cashiers, two inventory monitoring personnel and two butchers. The two security personnel shall be outsourced by the company. The administrative staff and other crews are compensated through a fixed amount of salary and additional benefits. Continuous training and seminars shall also be observed and provided for the development of the company's employees. Technical Aspect Green Goodies has an accessible location, the store being situated near shopping malls, several barangays and near universities and hospitals. It can accommodate the residents near the vicinity. The business place is located in an eighty (80) square meter floor area. It will also include a small office and merchandise divisions for the store area. Financial Aspect Green goodies expect that organic food will soon be able to penetrate the market in the fastest possible way since people today are becoming more health conscious. Therefore, its revenue will increase in the next few years, its additional revenue being able to outweigh the additional expenses that it will cover as well.

Socio-Economic Aspect The business is expected to contribute additional income for the betterment of the country's economy. Through its existence, the unemployment rate is anticipated to decrease by hiring employees continuously. The proponents of this business would also like to impart knowledge regarding improving one's lifestyle into a healthy one. The proponents would also like to encourage people to purchase more of the organic meat and vegetables rather than the inorganic ones since they provide more health benefits.

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