A Marketing Plan on H & A International, Inc./ / Jaesonne Anda, Jean Pauline Bajar, Loida Dalupang, Dean Edward Dimaguila, Jonalie Garcia, Ma. Angelica Magpanatay, Uzziel Renta, Marianne Suva, Jamielyn sy and marian Kristhel Villanueva. 6
By: Jaesonne Anda, Jean Pauline Bajar, Loida Dalupang, Dean Edward Dimaguila, Jonalie Garcia, Ma. Angelica Magpanatay, Uzziel Renta, Marianne Suva, Jamielyn sy and marian Kristhel Villanueva. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 200846Edition: Description: 28 cm. 52 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Filipiniana Section | Filipiniana-Thesis | T HF5415.13.An3.2008 (Browse shelf) | Available | FT6962 |
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Marketing Plan (BSBA major in Management) Pamantasan ng Lungsod ng Maynila, 2008. 56
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EXECUTIVE SUMMARY: H & A International, Incorporated has been manufacturing a variety of products for the last 25 years. This marketing plan is prepared to improve the sales in stuffed toys, a product which seems unprofitable. The target sales for the year 2007 is Php 83,482,097.35 which represent 5% increase from last year. The target net income for the year 2007 is Php 6,526,737.40. The company plans to attain these objectives through the reconstruction of organization/creation of marketing department, creation of portfolio, advertising and promotional activities such as creation and update of website, presentation of updated portfolio, sponsorship of street signs, raffle for retailers, distribution of leaflets and business cards, classified advertisement, and discounts/rebates to retain customer loyalty. The total amount allocated for the action program for the year 2007 is Php 1,496,200.00.
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