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Non-price factors: basis of price sensitive market's watch brand preference / Chuck A. Adriano, Diane Clarice P. Doctor, Queenie A. Guerrero, Ma. Krishelene D. Jaynario, Christine Joy U. Mendoza, and Jessa Katrina C. Yacub. 6

By: Adriano, Chuck A. Doctor, Diane Clarice P. Guerrero, Queenie A. Jaynario, Ma. Krishelene D. Mendoza, Christine Joy U. and Yacub, Jessa Katrina C. 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; September, 2016.46Edition: Description: 28cm. 89pContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

Contents:

Action note: In: Summary: ABSTRACT: STATEMENT OF THE PROBLEM: The main purpose of this study is to identify the non-price factors that affect the price sensitive market's purchase decision of watch brands. This study will also show what factors affect the price sensitive market's purchasing decision of watch brands the most. Explicitly, the researchers would want to determine the answers on the following questions: 1. The researchers must identify the demographic profile of the respondents based on the following: 1.1 Age 1.2 Monthly Income 2. The watch brand mostly purchased by the respondents: 2.1 Tissot 2.2 Citizen 2.3 Hamilton 2.4 Nixon 2.5 Movado 3. The non-price factors that the respondents consider when choosing watch brands: 3.1 Style 3.2 Advertisement 3.3 Promotions 3.4 Popularity of brand 3.5 Quality 3.6 Consumer Service 3.7 Location 4. The rating of the mentioned watch brands in terms of their non-price factors determined by the price sensitive market. 5. The non-price factor affecting the respondents purchase of decision of watch brands the most. Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Filipiniana Section	Filipiniana-Thesis	T HF5415.32.Ad7.2016 (Browse shelf)	Available		FT6764

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Business Research: (BSBA major in Marketing Management)- Pamantasan ng Lungsod ng Maynila 2016. 56

ABSTRACT: STATEMENT OF THE PROBLEM: The main purpose of this study is to identify the non-price factors that affect the price sensitive market's purchase decision of watch brands. This study will also show what factors affect the price sensitive market's purchasing decision of watch brands the most. Explicitly, the researchers would want to determine the answers on the following questions: 1. The researchers must identify the demographic profile of the respondents based on the following: 1.1 Age 1.2 Monthly Income 2. The watch brand mostly purchased by the respondents: 2.1 Tissot 2.2 Citizen 2.3 Hamilton 2.4 Nixon 2.5 Movado 3. The non-price factors that the respondents consider when choosing watch brands: 3.1 Style 3.2 Advertisement 3.3 Promotions 3.4 Popularity of brand 3.5 Quality 3.6 Consumer Service 3.7 Location 4. The rating of the mentioned watch brands in terms of their non-price factors determined by the price sensitive market. 5. The non-price factor affecting the respondents purchase of decision of watch brands the most.

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