Strategic marketing Plan for Oishi's Smart-C+

Executive Summary With a whopping 100 varieties of snack foods and confectionary products, Oishi, also known as Liwayway Holdings company Limited is now one of the leading national brands in the industry. We are headed by Carlos Chan, an entrepreneur who has served as an inspiration for the small entrepreneurs across Asia who does their business competitively as they try to seek their own fortunes. Sharing in this spirit, we pride ourselves as an Asian company that is highly motivated to build on its success and continuously maintain its steady growth to gain more maturity and professionalism as an organization, while retaining its daring and sense of adventure. According to the site of trading economics, as of January, 2016, the GDP of the Philippines had an increase of 6.3% from a 6.1% rate of December, 2015. This site means that the economy is growing and its simply because of the continuous patronization of the consumers to the products of the business firms manufactured in the Philippines. Because of this, there is also a greater chance of having an increase in sales in the products already in the market, or even to newly introduced products. At Oishi, we strive to be the leading food manufacturing company in the markets that we serve by providing our consumers with the widest range of quality food products at best value, upholding business in all integrity in all our dealings, developing and nurturing long-term relationships with our customers, distributors, and suppliers and maintaining an excellent work force by involving ourselves in the development of our employees’ skills and knowledge. Therefore, this Strategic Marketing Plan aims to increase even more sales for the company, Liwayway Marketing Corporation, specifically on their product, the Oishi Smart C+ which is under the category of the ready-to-drink beverages. By, introducing a new flavor, with its variant names Mango Zest which is decided according to the choice of consumers gathered from a data survey, the goal is to capture the interest of its target market and offer a new flavor that is surely well-loved especially by Filipinos, not just with its specific market segment, but also for all ages. This sense of commitment has given us the chance to prove ourselves in creating goods with value and has catalyzed our growth for so many years. Oishi known that it has already captured the taste of our customers, but we are still continuously in search for products that will make them choose and love Oishi more so we are having non-stop customer researches to understand what the market really wants. But because of the fast growing competition in the market, this research data must be complimented with aggressive course of action to avoid the possibility of being left out by innovative new markets. A consumer expectation for food convenience and high quality food products is rapidly “pushing” old-line food manufacturers into new exciting food trends and convenience areas. The consumer food industry is quickly becoming ready for mass market, customized, organic food products because of our wide array of product line; we decided to make a strategic marketing plan that focuses on increasing the profitability of one of our products.

Executive Summary With a whopping 100 varieties of snack foods and confectionary products, Oishi, also known as Liwayway Holdings company Limited is now one of the leading national brands in the industry. We are headed by Carlos Chan, an entrepreneur who has served as an inspiration for the small entrepreneurs across Asia who does their business competitively as they try to seek their own fortunes. Sharing in this spirit, we pride ourselves as an Asian company that is highly motivated to build on its success and continuously maintain its steady growth to gain more maturity and professionalism as an organization, while retaining its daring and sense of adventure. According to the site of trading economics, as of January, 2016, the GDP of the Philippines had an increase of 6.3% from a 6.1% rate of December, 2015. This site means that the economy is growing and its simply because of the continuous patronization of the consumers to the products of the business firms manufactured in the Philippines. Because of this, there is also a greater chance of having an increase in sales in the products already in the market, or even to newly introduced products. At Oishi, we strive to be the leading food manufacturing company in the markets that we serve by providing our consumers with the widest range of quality food products at best value, upholding business in all integrity in all our dealings, developing and nurturing long-term relationships with our customers, distributors, and suppliers and maintaining an excellent work force by involving ourselves in the development of our employees' skills and knowledge. Therefore, this Strategic Marketing Plan aims to increase even more sales for the company, Liwayway Marketing Corporation, specifically on their product, the Oishi Smart C+ which is under the category of the ready-to-drink beverages. By, introducing a new flavor, with its variant names Mango Zest which is decided according to the choice of consumers gathered from a data survey, the goal is to capture the interest of its target market and offer a new flavor that is surely well-loved especially by Filipinos, not just with its specific market segment, but also for all ages. This sense of commitment has given us the chance to prove ourselves in creating goods with value and has catalyzed our growth for so many years. Oishi known that it has already captured the taste of our customers, but we are still continuously in search for products that will make them choose and love Oishi more so we are having non-stop customer researches to understand what the market really wants. But because of the fast growing competition in the market, this research data must be complimented with aggressive course of action to avoid the possibility of being left out by innovative new markets. A consumer expectation for food convenience and high quality food products is rapidly pushing old-line food manufacturers into new exciting food trends and convenience areas. The consumer food industry is quickly becoming ready for mass market, customized, organic food products because of our wide array of product line; we decided to make a strategic marketing plan that focuses on increasing the profitability of one of our products.

Filipiniana

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