Strategic marketing plan for World Balance International Inc

EXECUTIVE SUMMARY: World Balance is a purely local, popular brand of active lifestyle and sports footwear for men, women and kids in the Philippines. Celebrating its 35th year this 2016, World Balance starts offering comfortable yet affordable shoes since 1981. Since, then, World Balance gave garnered the trust of Filipino people when it comes to footwear. In 2013, they start selling apparels in the market. Its mission is to protect, give comfort to the people’s feet and enhance their performance to provide great value to the people with our products and to add style, beauty and innovation to the people’s world. Filipino consumers are becoming financially independent at a younger age than before. One of the reasons for this is the rise in the number of people with high paying jobs in the different industries. As a result, young consumers, who account for the bulk of the population in the country, are becoming more wary about current fashion trends, with more and more consumers joining the bandwagon and trading up to higher brands due to financial stability and global awareness. Athleisure and urban streetwear are two of the most apparent fashion trends that young Filipino consumers are investing in, with footwear current value sales rising by 8% in 2015 to reach Php94.7 billion. Market analysis indicates a specific and growing need in the areas for the products World Balance offers in the market it serves. The market strategy will be based on a cost effective approach to reach this clearly defined target market. The approach will add new product design and create awareness of the products. The marketing objective is to actively support continued growth and profitability through effective implementation of the strategy. A. COMPANY PROFILE World Balance International, Inc. is a familiar footwear brand in the Philippines dating back years. World Balance is a brand of active-lifestyle footwear, clothes and accessories for men, ladies, and children established in 1980. Since then, it has established a good reputation among Filipino consumers for its good quality, stylish designs and affordability. World Balance is known providing reasonably-priced footwear for different audience. Mission Every World Balance stores aligns its mission in accordance with the general core purpose statement of the World Balance International Inc. Hence, the store recognizes the statements presented hereafter. Mission/Core Purpose World Balance’s mission is to protect, give comfort to the people’s feet and enhance their performance; provide great value to the people with our products; and add style, beauty, and innovation to their world.

EXECUTIVE SUMMARY: World Balance is a purely local, popular brand of active lifestyle and sports footwear for men, women and kids in the Philippines. Celebrating its 35th year this 2016, World Balance starts offering comfortable yet affordable shoes since 1981. Since, then, World Balance gave garnered the trust of Filipino people when it comes to footwear. In 2013, they start selling apparels in the market. Its mission is to protect, give comfort to the people's feet and enhance their performance to provide great value to the people with our products and to add style, beauty and innovation to the people's world. Filipino consumers are becoming financially independent at a younger age than before. One of the reasons for this is the rise in the number of people with high paying jobs in the different industries. As a result, young consumers, who account for the bulk of the population in the country, are becoming more wary about current fashion trends, with more and more consumers joining the bandwagon and trading up to higher brands due to financial stability and global awareness. Athleisure and urban streetwear are two of the most apparent fashion trends that young Filipino consumers are investing in, with footwear current value sales rising by 8% in 2015 to reach Php94.7 billion. Market analysis indicates a specific and growing need in the areas for the products World Balance offers in the market it serves. The market strategy will be based on a cost effective approach to reach this clearly defined target market. The approach will add new product design and create awareness of the products. The marketing objective is to actively support continued growth and profitability through effective implementation of the strategy. A. COMPANY PROFILE World Balance International, Inc. is a familiar footwear brand in the Philippines dating back years. World Balance is a brand of active-lifestyle footwear, clothes and accessories for men, ladies, and children established in 1980. Since then, it has established a good reputation among Filipino consumers for its good quality, stylish designs and affordability. World Balance is known providing reasonably-priced footwear for different audience. Mission Every World Balance stores aligns its mission in accordance with the general core purpose statement of the World Balance International Inc. Hence, the store recognizes the statements presented hereafter. Mission/Core Purpose World Balance's mission is to protect, give comfort to the people's feet and enhance their performance; provide great value to the people with our products; and add style, beauty, and innovation to their world.

Filipiniana

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