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JRS Express / Jayson Carl Billones, Ronaliza Coronel, Roschelle Natanauan, Luis Yves Paras, Alvin Soyanco, Jerson Tolentino, and Ivan Anthony Trinidad. 6

By: Billones,Jayson Carl Coronel,Ronaliza Natanauan,Roschelle Paras, Luis Yves Soyanco,Alvin Tolentino, Jerson and Trinidad, Ivan Anthony. 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; March 2012.46Edition: Description: 28cm. 64pContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

Contents:

Action note: In: Summary: EXECUTIVE SUMMARY: The JRS BUSINESS CORPORATION was organized by its original incorporators and duly registered with the Securities and Exchange Commission (SEC) on the 16th of June 1960. It was granted a franchise by the defunct Congress in 1961 under Republic Act #3260 to conduct a messenger and delivery express service for a period of fifty (50) years. To date, the JRS BUSINESS CORPORATION (JRS Express) from its humble beginning has raised, modesty aside, to an outstanding messengerial services company providing employment to about 1,000 employees and with over 200 branches nationwide. JRS Express tends to offer the lowest price possible which makes the company attractive to the customers thus, making it an opportunity to the company. In able to achieve its objective of making the company known to the country, JRS Express uses different strategies. Product strategy includes development of service features focusing on the target market, offering the lowest price possible to make it attractive, standardization of branches and stockroom construction for its distribution strategy and use of advertisements and social media to promote the company. Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Filipiniana Section	Filipiniana-Thesis	T HF5415.B55.2012 (Browse shelf)	Available		FT4946

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Strategic Marketing Plan: (BSBA major in Marketing) - Pamantasan ng Lungsod ng Maynila 2012. 56

EXECUTIVE SUMMARY: The JRS BUSINESS CORPORATION was organized by its original incorporators and duly registered with the Securities and Exchange Commission (SEC) on the 16th of June 1960. It was granted a franchise by the defunct Congress in 1961 under Republic Act #3260 to conduct a messenger and delivery express service for a period of fifty (50) years. To date, the JRS BUSINESS CORPORATION (JRS Express) from its humble beginning has raised, modesty aside, to an outstanding messengerial services company providing employment to about 1,000 employees and with over 200 branches nationwide. JRS Express tends to offer the lowest price possible which makes the company attractive to the customers thus, making it an opportunity to the company. In able to achieve its objective of making the company known to the country, JRS Express uses different strategies. Product strategy includes development of service features focusing on the target market, offering the lowest price possible to make it attractive, standardization of branches and stockroom construction for its distribution strategy and use of advertisements and social media to promote the company.

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