Factors that affect consumer buying behavior towards online shopping / Jesika Marie T. Camacho, Alfredo Raymond B. Mahinan III, Jessica M. Ranin and Jonn Criztoriel E. Ventura. 6

By: Jesika Marie T. Camacho, Alfredo Raymond B. Mahinan III, Jessica M. Ranin and Jonn Criztoriel E. Ventura. 4 0 16, [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 201546Edition: Description: 28 cm. 96 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:
Contents:
Action note: In: Summary: ABSTRACT: Internet is the world largest computer network. Nowadays, internet is not only used for communication, giving or gathering information, but as a global means of transaction of consumers and means for information transfer, services and trade. And with the growth of internet, many companies are finding new ways to expand their business opportunities. Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Internet shopping has been widely accepted as a way of purchasing products and services. It has become a more popular means in the Internet world. The aim of this research is to know the Factors that affect the Consumer Buying Behavior on Online Shopping. The main research question is to what extent the Cultural, Social, Personal and Psychological Characteristics of the consumers affect their behavior in Online Shopping. Primary data was collected through a validated questionnaire. Findings show that Culture, Belief, Attitude, Motivation, and Perception of the consumers mainly influence their decision making in purchasing online. Influences from the society include the trend in the society and the discussions and opinions being brought up in the online community. Likewise, the findings support that in online shopping, there is substitution and income effect. This substitution and income effect is where since the prices for goods are cheaper in online shopping; the consumers are able to buy more of the goods thus also increasing their purchasing power for other goods. Other editions:
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Undergraduate Thesis: (Bachelor of Science in Business Economics) - Pamantasan ng Lungsod ng Maynila, 2015. 56

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ABSTRACT: Internet is the world largest computer network. Nowadays, internet is not only used for communication, giving or gathering information, but as a global means of transaction of consumers and means for information transfer, services and trade. And with the growth of internet, many companies are finding new ways to expand their business opportunities. Online shopping or e-shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Internet shopping has been widely accepted as a way of purchasing products and services. It has become a more popular means in the Internet world. The aim of this research is to know the Factors that affect the Consumer Buying Behavior on Online Shopping. The main research question is to what extent the Cultural, Social, Personal and Psychological Characteristics of the consumers affect their behavior in Online Shopping. Primary data was collected through a validated questionnaire. Findings show that Culture, Belief, Attitude, Motivation, and Perception of the consumers mainly influence their decision making in purchasing online. Influences from the society include the trend in the society and the discussions and opinions being brought up in the online community. Likewise, the findings support that in online shopping, there is substitution and income effect. This substitution and income effect is where since the prices for goods are cheaper in online shopping; the consumers are able to buy more of the goods thus also increasing their purchasing power for other goods.

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