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Strategic marketing plan RJ Guitar Center / Espiritulll Mariano, Kim Garrett Garcia, Ephraim Lauron, Jerald Rabino, Jaztine Camille Reyes, Mary Rose Reyes, Carla Patricia Salvador, and Jeane Sepillo. 6

By: Mariano, Espiritulll, Garcia, Kim Garrett Lauron,Ephraim Rabino, Jerald Reyes, Jaztine Camille Reyes,Mary Rose Salvador,Carla Patricia and Sepillo, Jeane. 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; March, 2009.46Edition: Description: 28cm. 22pContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

Contents:

Action note: In: Summary: EXECUTIVE SUMMARY: The objective of this Strategic Marketing Plan is to increase sales revenue of 5% per year by using different kinds of promotion like guitar clinic, magazines and event sponsorship. The objective of RJ Guitar Center is building brand equity, the company wants to position in the mind of the customer that when you say RJ Guitar Center offers a high quality, prestige and affordable musical equipments. Also in 2010 the goal of RJ Guitar Center is to be the 2nd place in the market and by 2011 to be the No. 1 in the market. The company will continue to innovate their product so it can adopt to the rapid changes in the customers taste. Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Filipiniana Section	Filipiniana-Thesis	T HF5415.Es8.2009 (Browse shelf)	Available		FT6360

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Strategic marketing plan: (BSBA major in Marketing) - Pamantasan ng Lungsod ng Maynila 2009. 56

EXECUTIVE SUMMARY: The objective of this Strategic Marketing Plan is to increase sales revenue of 5% per year by using different kinds of promotion like guitar clinic, magazines and event sponsorship. The objective of RJ Guitar Center is building brand equity, the company wants to position in the mind of the customer that when you say RJ Guitar Center offers a high quality, prestige and affordable musical equipments. Also in 2010 the goal of RJ Guitar Center is to be the 2nd place in the market and by 2011 to be the No. 1 in the market. The company will continue to innovate their product so it can adopt to the rapid changes in the customers taste.

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