Strategic Marketing Plan 2018 for LBC Express Inc / Jonathan S. Castro Jr., Ma. Jazzen Joy M. Macaraeg, Mary Joy Y. Peña, Reynalyn M. Romero, and Rogelio Jr. G. Taneo. 6

Marketing Plan:(BSBA Major in Marketing Management) - Pamantasan ng Lungsod ng Maynila 2017. 56

5

Executive Summary: As our times go by, a lot of things also improve. One of the growing industries now a days is the courier. This kind of business is really clicking in the market because of the convenience it provides to the people who are needing it. It cannot be denied that people are counting and depending on this industry a lot since many are needing the logistics service for the reason of them being far from their loved ones that is the main reason why this business in the consumer market. And another is that this service helps a lot of businesses as well in order for them to send their products to their valued customers which makes it saleable in the business market as well. LBC Express, Inc. is a leading company in the industry of courier, as they improve their business structure, time also comes that they offer a lot of services in order for them to provide convenience to their valued customers. The company offers services which are divided into 4 types. Documents and Mails, Parcels and Boxes, Payments and Remittances and Cargos and logistics. This service lines serve a lot of customers because for the fact, LBC Express is a consumer market and also a business market. However, their supremacy in the business can still be threatened by some factors which are not controllable by them. In this strategic plan, the proponents want to go with a proposal in which the reputable brand name of the company will be protected and furthermore, will be promoted through having positive feedbacks from its customers. As the strategic marketing plan's major purpose, the objective of the proponents is not just to increase its sales through the service they are offering which is actually not enough, our main and long term objective is to be able to improve the existence of the company through maintaining its leadership in the industry of courier. As a leading company in the industry, it is not easy as we think to maintain the company's name at the top. However, this should not be a reason for them to stop there and not protect their company's name. The proponents are into creating new strategies which will be appropriate in order for the objective to be attained. Although Marketing Mix of service has 7Ps, the proponents focused on making new strategies for the Promotion, Process, people and Physical Evidence only. There have been no changes in the Product, Price and Place because these are the strengths of the company.Through promoting good customer relationship to the consumers of LBC, the proponents believe that it will be the highest strength that the company will have. The proponents also achieve to increase the sales of the company by 3 percent annually which we can be achieve if the company has harmonious relationship with its consumers. With a total of projected budget of Php69,642,651.45, we aim to achieve the general improvement of LBC in different aspects.

5