Ergonomic Packaging Design of Selected Flavored Rehydration Drink : a new strategy to entice consumer preference / Ma. Deanne Louise Bernal, Donna dela Cruz, Anna Paulina Garcia, Karla Ysabelle Licudine and Aira Orpiano. 6

Research Paper (BSBA major in Marketing Mangement) - Pamantasan ng Lungsod ng Maynila, 2015. 56

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ABSTRACT: CHAPTER I The first chapter shows the researchers problem they want to solve which states that ergonomic packaging design of flavoured rehydration drink applies a new to entice customer preference. The researcher also stated their objectives that they want to attain which is in line with the study and hypothesis they want to prove and they want to reject it. It also states the variables they will be using in conducting the study that contain dependent, independent and intervening variables. Also it contain their assumption which tells that the ergonomic packaging of selected flavoured rehydration drinks can be applied as a new strategy to entice customer preference. Then they have stated the significance of their study for the following individuals: consumers, researchers and manufacturers. The scope and limitation of the study is also written in this chapter that shows the coverage of their research which they do not include the sales of Gatorade and Powerade since it is confidential and lastly they have given the definition for the terms they used in the study. CHAPTER II Chapter two contains the Review of Related Literature and Studies these are the facts and information that supports the researchers in analysing results of the study. Review of Related Literature is compose of Foreign Literature and Local Literature, where articles came from website, books, magazine and newspaper. Then for the Review of Related Studies it is compose of Local Studies, where it came from a research study which is in line with topic of this paper. It was discussed here that this study focuses on the importance and role of ergonomic packaging design of flavoured rehydration drink in the customer preference. CHAPTER III The next chapter shows how the study was doen and what approaches are used in gathering the data from the respondents. It involves the research design that was being used by the researchers which is the descriptive research. It is also compose of research design where the researchers used survey questionnaire or survey forms as one of the instruments in data gathering. Also they used Purposive Sampling where they have selected 30 respondents who consume Gatorade and Powerade as they engaged in physical activities. The statistical approach that the researchers used are Range, Class Interval, Frequency Percentage, Likert Scale, Weighted Mean and Chi-Square Test, these are used to determine if the proposed study is accepted or rejected. CHAPTER IV The fourth chapter holds the results and findings the researchers have collected. This chapter discusses the answers given by the respondents in terms of questions from the survey. A total of 30 respondents who are consuming flavoured rehydration drink and the same time engaged in physical activities, have undergone the survey that shows the effect of ergonomic packaging design of the product to the customers preference. The demographic profiles of the respondents are classified in to their age, gender and occupation. On the first part of the survey, the respondents were asked of their physical activity engaged in, times they buy the product and the importance of ergonomic packaging design. The next part of the survey, the respondents were asked of their preferred flavoured rehydration drink and from that they were also asked of the effect of the ergonomic attributes to their preference. Lastly, they were asked the effect of the ergonomic packaging design of the product to the customer preference in terms of attention and brand recognition. CHAPTER V The last chapter encloses the recommendation and conclusion of the study. Ergonomic packing design of selected rehydration drinks: Gatorade and Powerade affects customers preference in purchasing. The data gathered made the researchers conclude that; In terms of the ergonomic packaging of flavoured rehydration drink, customers preferred Gatorade than Powerade. In terms of the ergonomic attributes of the product, the customers perception recognizes the safety, user-friendly, convenience/comfort and aesthetic (most especially the size of the bottle). In terms of customers perception, ergonomic packaging design of Gatorade and Powerade attracts them and pushes them to buy. Also ergonomic packaging of the product is the identifies the distinction of it among others. Ergonomic packaging of selected rehydration drink is an important factor in enticing customer's preference in purchasing.

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