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An Assessment Study of the Communication Strategies used by multi - level marketing companies in the Philippines / Caren Cajanding, Paulette Diane , and Roberta Mara Villanueva. 6

By: Cajanding, Caren, Toribio, Paulette Diane and Villanueva, Roberta Mara. 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; May 2010.46Edition: Description: 28 cm. 99 ppContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

Contents:

Action note: In: Summary: ABSTRACT: This study assessed the communication strategies used by Multi-Level Marketing (MLM) companies in the Philippines. The researchers exploited communication strategies in terms of membership, recruitment, promotion of products, channels used or media, and customer preferences. The primary respondents of this study are the key informants of the selected MLM companies that are members of the Direct Selling Association of the Philippines. Another 100 randomly selected members of MLM companies were utilized as secondary source of data for the customer preferences. The researchers formulated two separate survey questionnaires for the respondents. These served as the primary source in gathering the data. The first set of survey questionnaires was used for the 10 MLM companies and then from the tallied and encoded data using a matrix, the second set of survey questionnaires for 100 randomly selected MLM companies was constructed. Mc Namara Six Points Factor helped the researchers to analyze the results from the survey questionnaires and to identify the range and differences of the communication strategies present in every company. Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Filipiniana Section	Filipiniana-Thesis	T P96.C35.2010 (Browse shelf)	Available		FT4832

Total holds: 0

Undergraduate Thesis> (Bachelor in Mass Communication)- Pamantasan ng Lungsod ng Maynila, 2010. 56

ABSTRACT: This study assessed the communication strategies used by Multi-Level Marketing (MLM) companies in the Philippines. The researchers exploited communication strategies in terms of membership, recruitment, promotion of products, channels used or media, and customer preferences. The primary respondents of this study are the key informants of the selected MLM companies that are members of the Direct Selling Association of the Philippines. Another 100 randomly selected members of MLM companies were utilized as secondary source of data for the customer preferences. The researchers formulated two separate survey questionnaires for the respondents. These served as the primary source in gathering the data. The first set of survey questionnaires was used for the 10 MLM companies and then from the tallied and encoded data using a matrix, the second set of survey questionnaires for 100 randomly selected MLM companies was constructed. Mc Namara Six Points Factor helped the researchers to analyze the results from the survey questionnaires and to identify the range and differences of the communication strategies present in every company.

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