A proposed advertising campaign plan for 3M Pizza / Arevalo, Niko Rio C.; Estrada, Catherine R. and Montalban, Joyce F. 6
By: Arevalo, Niko Rio C.; Estrada, Catherine R. and Montalban, Joyce F. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; March, 2006.46Edition: Description: 28 cm. 98 ppContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Filipiniana Section | Filipiniana-Thesis | T PN1992.Ar4.2006 (Browse shelf) | Available | FT4046 |
Thesis: (Bachelor in Mass Communication)- Pamantasan ng Lungsod ng Maynila, 2006. 56
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ABSTRACT: 3M Pizza, the first ever all-Filipino pizza chain in the Philippines, has gone through the ebbs and flows in the business of pizza making. Due to its growing number of highly commercial competitors, the company has been left behind in terms of advertising ventures which resulted to its low popularity and patronage among the new generation of consumers. Since the company's budget was not enough for a full-blown advertising campaign in larger media such as newspaper, magazines, radio and television, the proponents of the study recommend a below the line advertising campaign to help the company revive its former glory. After going through the stages of research, the proponents made use of promotional tools and patriotic concepts that focus on the young people.
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