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Customer preference: Its implication to customer delight amongst small Chinese noodle eateries in Binondo, Manila: Basis for an improved marketing plan 6

By: Laira Caamic; Jayvin Camacho; Mark Ryan Cariño; Roselle Carpio; Jadep Castillo; Arianne Julienne Cruzado; Shain Allen Dahari; Vienne Euni Datar; Hannahlette de Guzman 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 4492746Edition: Description: 97 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

Contents:

Action note: In: Summary: ABSTRACT: Considering the factors that contribute to customer delight plays a great role in the success of a business. It is one of the reasons why customers become fond of a shop that offers goods and services that satisfies their standards or even exceed it. Previous research was focused on how international businesses use customer delight as how they operate their business. However, the data gathered were mostly about bigger firms operating in first-world countries. The researchers see the potential opportunity to discover the functional areas of small Chinese businesses in Binondo, Manila and its effects on customer delight in countries like Philippines. With that, the researchers come up with a study entitled Customer Preference: Its implication to Customer Delight Amongst Small Chinese Noodle Eateries in Binondo, Manila: Basis for an Improved Marketing Plan which will be concerned about how the functional areas of small Chinese noodle eateries gives effect on customer delights of Filipinos specifically in Binondo, Manila. Researchers see this as a relevant issue since the inconsideration of the customer's delight will most likely make a business fail. The researchers are eager to determine the process of how the Chinese eateries adapted to cater the nation's customer delight despite the great differences. Functional areas namely production, marketing, and order fulfillment process have a significant relationship to customer delight. Age and frequency have a significant difference in customer delight, while gender, ethnicity/bloodline, educational attainment, and monthly income/allowance on the other hand do not have a significant difference in customer delight. Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Filipiniana Section	Filipiniana-Thesis	TS155 C33 2023 (Browse shelf)	Available		FT8562

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Research Paper: (BSBA major in Operations Management) - Pamantasan ng Lungsod ng Maynila, 2023 56

ABSTRACT: Considering the factors that contribute to customer delight plays a great role in the success of a business. It is one of the reasons why customers become fond of a shop that offers goods and services that satisfies their standards or even exceed it. Previous research was focused on how international businesses use customer delight as how they operate their business. However, the data gathered were mostly about bigger firms operating in first-world countries. The researchers see the potential opportunity to discover the functional areas of small Chinese businesses in Binondo, Manila and its effects on customer delight in countries like Philippines. With that, the researchers come up with a study entitled Customer Preference: Its implication to Customer Delight Amongst Small Chinese Noodle Eateries in Binondo, Manila: Basis for an Improved Marketing Plan which will be concerned about how the functional areas of small Chinese noodle eateries gives effect on customer delights of Filipinos specifically in Binondo, Manila. Researchers see this as a relevant issue since the inconsideration of the customer's delight will most likely make a business fail. The researchers are eager to determine the process of how the Chinese eateries adapted to cater the nation's customer delight despite the great differences. Functional areas namely production, marketing, and order fulfillment process have a significant relationship to customer delight. Age and frequency have a significant difference in customer delight, while gender, ethnicity/bloodline, educational attainment, and monthly income/allowance on the other hand do not have a significant difference in customer delight.

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