Pawtch and Purr : Dual-Purpose Patchwork Pet Bed and Travel Sling Bag / Cruz, John Mori L., Ducut, Angel P. Ibayan, Gabrielle Louise A. Maravillo, Francez Faith S. Mazo, Maria, Corazon D. L. Mesina, Johnlexter S. Miranda, Mikaella Angel A., Pablo, Paulyn Andrea D. 6

Feasibility Study: (BSBA major in Operations Management) - Pamantasan ng Lungsod ng Maynila, 2024. 56

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Executive Summary a. Business Description Pawtch and Purr is a manufacturing company located in Tondo, Manila, specifically at D8 Shopping Mall on 753 Recto Avenue, Divisoria. This strategic position in Divisoria, a bustling commercial district known for its high foot traffic and vibrant market atmosphere, ensures that our products are easily accessible to a wide range of budget-conscious shoppers and pet enthusiasts. By integrating our warehouse, manufacturing, and retail areas within the same facility, we optimize our operations from production to sales, enhancing both efficiency and brand visibility. Our brand, Pawtch and Purr, is dedicated to creating innovative, dual-purpose pet products that prioritize the comfort of pets and the convenience of their owners. Our flagship product, a patchwork pet bed that transforms into a sling bag, is crafted from recycled fabrics to reflect our commitment to sustainability. This versatile design provides pet owners with a stylish, eco-friendly option that ensures their pets have a cozy resting space, whether at home or on the go. By combining functionality with environmentally conscious design, Pawtch and Purr addresses the growing demand for practical and sustainable pet care products. The name Pawtch and Purr reflects our mission: Pawtch highlights our use of recycled patchwork fabrics, while Purr evokes the soothing sound of contented pets. This business concept was Inspired by the increasing need for practical yet stylish pet accessories that cater to urban lifestyles while promoting environmental responsibility. b. Market Analysis Innovative and multipurpose pet products are in high demand as pet ownership continues to expand, especially among Filipino pet owners. The product's dual functionality accommodates both home and travel convenience, which fits in nicely with pet owners' lifestyles that place a high value on their pets' comfort when they're on the go. According to market analysis, Pawtch and Purr's distinctive patchwork style and adaptability can address a need in the market for fashionable yet uneful pet accessories. Furthermore, consumer trend insights indicate a growing desine for ethically and sustainably produced goods, which gives Patch and Purr a chance to set itself apart by using eco-friendly materials. Together, these components offer a strong market potential that supports more funding and brand growth. c. Marketing Feasibility Pawitch and Purr will establish its presence in the bustling D8 Mall in Divisoria, Manila, leveraging its high foot traffic and alignment with the target market. The product, a dual- purpose pet bed and travel sling, is designed to be both stylish and sustainable, appealing to eco-conscious pet owners. To promote the product, Pawitch and Purr will aas vanaus marketing channels, including social media, influencer partnerships, and e-commercs platforms. Additionally, sales promotions like discounts and bundled offers will be implemented to attract customers and boost sales. d. Technical Feasibility The technical feasibility section for Pawtch and Purr outlines the essential equipment, materials, and supplies needed for smooth daily operations. Key components include machinery for efficient manufacturing, furniture and fixtures for a functional store layout, and sewing and printing supplies for precise production and branding, all aimed at ensuring quality service. The business has established a detailed production and customer process flow to promote a seamless workflow and maintain employee discipline. As Pawtch and Purr is located inside a mall, its operating hours will follow mall policies. This comprehensive approach supports Pawtch and Purr's goal of providing a well-made, sustainable pet product. e. Management Feasibility Pawtch and Purr is a Manila-based company that makes eco-friendly pet products from recycled fabrics. Set up as a general partnership, it operates with shared management among partners, who handle different areas like product design, manufacturing, marketing, finance, and customer service. The organization's mission is to provide sustainable, innovative, and dual-purpose pet products that reduce waste and support an eco-conscious lifestyle. The company follows strict policies to ensure quality, minimize waste, and promote ethical practices, while also focusing on building a strong brand presence and engaging with customers. Employees receive fair pay, benefits, and clear guidelines on safety, attendance, and dress, creating a supportive and safe work environment. f. Financial Feasibility Pawtch and Purr, a partnership formed by eight partners, is seeking to establish a sustainable and profitable business in the pet care and pet product industry. The total capital requirement for the business is Php 5,143,344, which will be financed through a mix of equity contributions from the partners and a loan, Each of the eight partners will contribute Php 500,000, which totals Php 4,000,000 in equity. To meet the remaining capital requirement, the business will secure a loan of Php 4,000,000. This financing structure, with equal contributions from the partners and external borrowing, ensures that the business has sufficient funds to cover initial operating costs, purchase inventory, and invest in necessary infrastructure and marketing efforts. With a total capital of Php 8,000,000 (comprising Php 4,000,000 in equity and Php 4,000,000 in loans), Pawtch and Purr is well-positioned to meet its financial needs in the early stages of operation. The partners will share profits and losses equally, which aligns their interests and fosters a strong sense of partnership and collective responsibility for the business's success. The company's balanced capital structure provides a strong foundation for growth, enabling it to scale operations over time. Financial forecasts indicate a steady rise in net income over the first five years, highlighting significant financial potential. While a modest net loss of Php 632,418.54 is projected for the first year, 2025, profitability is expected to improve by the third year. By 2027, the company anticipates a substantial increase in net income, reaching Php 1,141,740.29. g. Socio-Economic Feasibility Pawtch and Purr's unique pet bed and sling combination taps into the rising trend of urban pet ownership, blending comfort and portability to stand out in the competitive pet accessory market. By addressing both practicality and convenience, the product has strong potential to attract a loyal customer base and drive sales. The company will also boost the local economy by generating direct and indirect employment opportunities and supporting local suppliers. Furthermore, Pawtch and Purr promotes sustainability by using excess fabrics, helping to reduce textile waste. This environmentally conscious approach aligns with responsible consumer practices and encourages a community dialogue around sustainable pet products.

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