A strategic management paper for Heidelprint Corporation / Ma. Jhoanna Rose F. Arriola. 6

Thesis (M.A.)-- Pamantasan ng Lungsod ng Maynila, 2019.;A strategic management paper presented to the faculty of the Graduate School of Business College of Business and Government Management in partial fulfillment of the requirements for the degree Master in Business Administration. 56

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EXECUTIVE SUMMARY: Heidelprint Corporation was established in 2010 as a printing company, primarily organized to engage in the business of commercial printing services such as but no limited to post press, die cutting, lay-out design, folding and stitching, lamination and repacking of finished pharmaceutical products. Since its inception, the entity has its focus on maintaining its established operations and clientele. Over the years, Heidelprint manifies a traditional structure with owner-managed business supervision. The entity has availed sophisticated machines to uphold to reliable service and delivery, meeting the urgent requirements of clients and simultaneously adapt with the pace of business and economic changes. Despite the inevitable rise of digital age, the entity's fundamental philosophy of serving to enhance the corporate image and branding of their clients, giving priority to high standard printing and efficient customer services, has not changed. Heildelprint Corporation, formerly known as Lizamen Commercial Printing has established solid relationships with its allies and gained high level of credibility of their work. A strategic plan encompasses the structure to make day-to-day decisions follow a larger vision and maximizes the entity's options for influencing their environment. The foundation of this study is to develop strategies that will support the entity to implement recourse of actions to mitigate risk.

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