UBE Media, Inc. / Ariel V. Licas. 6

Thesis (M.A.)-- Pamantasan ng Lungsod ng Maynila, 2019.;A strategic management paper presented to the faculty of the College of Business and Government Management in partial fulfillment of the requirements for the degree Master in Business Administration. 56

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EXECUTIVE SUMMARY: UBE Media, Inc was founded by Ms. Sheila Lina and Ms. Donna May Lina. It started as a concept and production boutique in 2003. From then it continues to grow in the industry. Together they produced numerous project that received recognitions and pride. UBE Media was already offering website development, graphic design, copywriting and corporate videos. Through all the years of UBE Media, Inc it continues to prove the versatility as a marketing communications, events and online media company in the Philippines. Our company is under Creative service Industries and under Professional, Scientific and Technical Activities (Section M) and belongs to division 73 which is under Advertising and Market Research. In the Creative industries, UBE Media, Inc is on top 3 from year 2015-2017 with total revenue of PHP84,198 million pesos compared to Zigzag Media that is on first spot with total revenue of PHP238,368,198.90 Million. Our closest rival Shot Glass Pictures dominates on the second spot with total revenue of PHP171,535,358 million pesos. The computed compounded annual growth rate is -8.98% and annual growth rate of the industry is -9.26%. The result is bad and the reason we found out based on our research is the sharp depreciation of the Philippine peso against the US dollar that time, especially in the latter half of the year. In late November the nominal exchange rate again hit P50 per US dollar (Rappler.com, 2016). The scope of competitive rivalry is the Twenty Fifth Media and Strong Media are situated in Quezon City. Zigzag Media is in Ortigas Business Center while Exposure PH Media is situated in Bonifacio Global City. Shot Glass Pictures is located at Makati while UBE Media, Inc is situated in Brgy. Vitalez, Parañaque City. The service characteristics of the industry are Graphic design, video production, TV show Production, Event Management, Branding, Website Development, Digital Marketing and Photography. By doing the environmental scanning we identify the key external opportunities and threats that might affect our company. By analyzing the external environment, we can get the weighted score. The total weighted score of UBE Media is 3.4 and it means the company's response to these opportunities and threats is above average. The minimum average weighted score for EFE Matrix is 2.5. The strength and weaknesses are used as the internal factors in the evaluation. As the result shows above, the total weighted score in IFE Matrix is 2.80 and it is above average. This means that UBE Media, Inc has a strong response when it comes to their strength and weaknesses. The rating in the competitive matrix represents UBE Media, Inc.'s response in the Key Success Factors of the industry. In the table above shows UBE Media has above average total response rate of 3.0 compared to Shot Glass that has a total response rate of 3.55. The UBE Media, Inc Internal Analysis got a financial position of y=-3 and an average of x=-2 in Competitive Position. The External Analysis in Environmental Stability position is -3.2 and the industry's Strength Position is 3.6. We got the average of the dimensions y=0.20 by adding FS and ES. By plotting the result of x and y which has IV Quadrants they got Quadrant 2 or the conservative Quadrant. It shows that the firm has a strong financial strength in a stable industry. UBE Media, Inc is placed in Star Quadrant because the company has Products/Services in high growth markets with high market share. The company has maintained its high market share and must continue to sustain growth. The IFE Matrix got a total weighted score of 2.80 while EFE Matrix got a total weighted average score of 3.4. This means that the scores landed on I, II, IV cell, which says that needs to Grow and Build. The cell offers different types of strategy. These strategies are market penetration, market development, backward and forward integration. The results say that UBE Media needs to invest. Grow and Build. In the results GSM Matrix Analysis, UBE Media, Inc falls under Quadrant I which shows a strong competitive position in the market and above average market growth. This quadrant includes the following strategies Market Penetration, Market Development, different integrations (Backward, forward and horizontal integration). The QSP matrix result shows that UBE Media's strength, weaknesses, opportunities and threats come out with the following results: Market Penetration: 5.40 Market Development: 4.05 It shows the most appropriate strategy to be used is the market penetration which got the highest score of 5.40. Since UBE Media, Inc never utilized the power of Social Media ever since in promoting the services, we decided to use the Market Penetration to boost the services and brand awareness. After the execution of the chosen strategy, this will help UBE Media, Inc to promote brand awareness and possible sales lead that would increase profitability and helping improved the research and development team.

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