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Strategic management paper : Kabayan Hotel / Lea B. Loria. 6

By: Loria, Lea B. 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 46Edition: Description: 28 cm. 91 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

Contents:

Action note: In: Summary: EXECUTIVE SUMMARY: Kabayan Hotel was established in 2001 and henceforth been serving its chosen niche of domestic travelers that we have segmentized and identified as provincial-based traveler (PBT) and Overseas Filipino Worker (OFWs). This paper analyzes the current marketing strategies of the hotel that enables and sustain its revenue streams form their chosen market segment. The next part analyzes how the company can use improvement on its usage of its current booking engine (or booking on its own hotel website) and increase its online presence as its marketing strategy to improve its revenue, further reach and capture a wider market at a minimum cost utilize and maximize its profitability. The last part of the analysis discusses that the company can continue to focus on its chosen market segment and sustain its profitability by 2021. Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Graduate School Library	Graduate School-Thesis/Dissert	HD 30.28 .L67 2019 (Browse shelf)	Available		G1630

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Thesis (M.A.)-- Pamantasan ng Lungsod ng Maynila, 2019.;A strategic management paper presented to the faculty of the College of Business and Government Graduate School of Business in partial fulfillment of the requirements for the degree Master in Business Administration. 56

EXECUTIVE SUMMARY: Kabayan Hotel was established in 2001 and henceforth been serving its chosen niche of domestic travelers that we have segmentized and identified as provincial-based traveler (PBT) and Overseas Filipino Worker (OFWs). This paper analyzes the current marketing strategies of the hotel that enables and sustain its revenue streams form their chosen market segment. The next part analyzes how the company can use improvement on its usage of its current booking engine (or booking on its own hotel website) and increase its online presence as its marketing strategy to improve its revenue, further reach and capture a wider market at a minimum cost utilize and maximize its profitability. The last part of the analysis discusses that the company can continue to focus on its chosen market segment and sustain its profitability by 2021.

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