A strategic management paper on Guhring Philippines, Inc. / Michael Jaye P. Ribleza. 6
By: Ribleza, Michael Jaye P. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 46Edition: Description: 28 cm. xix, 233 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
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| Book | PLM | PLM Graduate School Library | Graduate School-Thesis/Dissert | HD 30.28 .R53 2019 (Browse shelf) | Available | G1651 |
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Thesis (M.A.)-- Pamantasan ng Lungsod ng Maynila, 2019.;A strategic management paper presented to the faculty of the Graduate School of Business College of Business and Government Management in partial fulfillment of the requirements for the degree Master in Business Administration. 56
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EXECUTIVE SUMMARY: Guhring Philippines Inc. is one of the growing metal-cutting tools supplier in the Philippines incorporated in 2014. GPI has since grown into one of the trusted metal-cutting tool suppliers which offers a vast selection of rotary cutting tools such as drills, end mills, taps, reamers, countersinks, and deburring tools. These tools are imported directly from Guhring KG in Germany and stocked locally at a warehouse in Alabang. GPI customer segments include customers in the automotive industry, aerospace industry and in general engineering. Basically, GPI strategic objectives are to exceed Php100,000,000 sales in the next 5 years and to increase net profit by 9% average for the next 5 years. With regard to customer strategic objectives, GPI aims to increase customer retention by expanding sales to existing customers and introduce new products to new and existing markets by expanding sales to the global marketplace. In terms of operations, its objective includes developing and implementing company's promotional plan through improves distributor and supplier relationship. Lastly, learning and growth objectives of GPI include decreasing employee turnover rate to 5% and increasing number of employees who undergo trainings to 100%. GPI consider the following companies as its competitors: OSG Philippines Corporation, Sandvik Tamrock Philippines Inc., Shinex Trading Inc., NachiPilipinas Industries Inc., Mescolnc and Yamawa Distributor. One of the major accomplishments or operational highlights of Guhring Philippines Inc. is its GTMS tool monitoring system. It is an integrated touchscreen system that is simple and quick that provide access to all relevant tool data (database). This system provides the analysis of tool data that is important to optimize production. The GTMS is a modular design and can be adapted to customer for specification. The company also focuses on promoting extensive brand portfolio, corporate image and value of products. From the evaluation conducted to Guhring Philippines Inc., the strategist concluded that the company shall use market penetration strategy. GPI shall increase its market share within the Tool and Die Industry by encouraging consumers of similar products to switch to the company's product. Successful implementation of strategist's selected strategies requires the support of all the employees of Guhring Philippines Inc.
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