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Strategic management paper of Much Prosperity Trading International Inc. / Felix B. Tumbali. 6

By: Tumnali, Felix B. 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 46Edition: Description: 28 cm. xi, 101 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

Contents:

Action note: In: Summary: EXECUTIVE SUMMARY: Much Property Trading International Inc (MPTII) a leading player in homewares and kitchenwares and currently ranks among the national largest players. The company manufactures and imports a variety of homewares for dining and kitchen purposes, which has grown to become synonymous among consumers with food storage containers, vacuum flask, plastic and stainless tumblers, kitchenware and others. The researcher chose this company as the subject of this paper due to its status as a major competitor in the market for housewares and kitchenwares products. The analysis of both external and internal environment of the firm is the major focus of this paper to determine and implement a competitive and realistic strategic plan. It must be noted that there is strong rivalry among competitors in the industry. The industry is characterized by more than 5 brands, dominated by league-leading LJS Group of Companies, Ramesh Trading Corporation and Goldeed International. Due to strong rivalry, MPTII has attained a CPM score of 2.21, which can only be considered average compared to its key competitors. Based on the EFE, MPTII has only has adequate response to the external opportunities and threat in the business environment as evidenced by its 2.37 score while on the IFE, MPTII has an average score of 2.54 which shows that it is average in terms of its internal position. Based on the analysis of identified internal and external factors, the results of strategy formulation tools and matrices show that the company needs to engage in strategies of market penetration, market development and product development. These strategies will help the company reach its targeted sales and growth of Php 785M by 2019 and increase in net income beginning 2019. These strategies will also help the company increase market share to 6% by 2023. Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Graduate School Library	Graduate School-Thesis/Dissert	HD 30.28 .T86 2019 (Browse shelf)	Available		G1658

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Thesis (M.A.)-- Pamantasan ng Lungsod ng Maynila, 2019.;A strategic management paper presented to the faculty of the Graduate School of Business and Management in partial fulfillment of the requirements for the degree Master of Business Administration. 56

EXECUTIVE SUMMARY: Much Property Trading International Inc (MPTII) a leading player in homewares and kitchenwares and currently ranks among the national largest players. The company manufactures and imports a variety of homewares for dining and kitchen purposes, which has grown to become synonymous among consumers with food storage containers, vacuum flask, plastic and stainless tumblers, kitchenware and others. The researcher chose this company as the subject of this paper due to its status as a major competitor in the market for housewares and kitchenwares products. The analysis of both external and internal environment of the firm is the major focus of this paper to determine and implement a competitive and realistic strategic plan. It must be noted that there is strong rivalry among competitors in the industry. The industry is characterized by more than 5 brands, dominated by league-leading LJS Group of Companies, Ramesh Trading Corporation and Goldeed International. Due to strong rivalry, MPTII has attained a CPM score of 2.21, which can only be considered average compared to its key competitors. Based on the EFE, MPTII has only has adequate response to the external opportunities and threat in the business environment as evidenced by its 2.37 score while on the IFE, MPTII has an average score of 2.54 which shows that it is average in terms of its internal position. Based on the analysis of identified internal and external factors, the results of strategy formulation tools and matrices show that the company needs to engage in strategies of market penetration, market development and product development. These strategies will help the company reach its targeted sales and growth of Php 785M by 2019 and increase in net income beginning 2019. These strategies will also help the company increase market share to 6% by 2023.

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