Marketing management and strategy = formerly readings in marketing management : a reader / edited by Philip Kotler, Keith Cox. 6
By: 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Englewood Cliffs, New Jersey : Prentice-Hall, Inc., ©1980;copyright 1980.46Edition: Revised editionDescription: 24 cm. xii, 432 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 0135581222 (hardbound)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management. Marketing -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8 M341 1980 LOC classification: | HF5415.13 | .M3524 19802Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5415.13 .M375 1980 (Browse shelf) | Available | G18069D |
56
Includes bibliographical references and index.
5
Professional.
5
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