Marketing research : an applied orientation / Naresh Malhotra [and three others]. 6
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Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Frenchs Forest, NSW : Pearson Education Australia, ©200646Edition: 3rd editionDescription: 26 cm. xxiv, 912 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 0-7339-7004-4 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Methodology. Marketing research.;Marketing research -- -- -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.83 M341 2006 LOC classification: | HF5415.2 .M29 | 2Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5415.2 .M375 2006 (Browse shelf) | Available | GD5532 |
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| HF 5415.2 .L44 1979 Market research and analysis / | HF 5415.2 .L44 1979 Market research and analysis / | HF 5415.2 .M375 1996 Marketing and consumer research in the public interest / | HF 5415.2 .M375 2006 Marketing research : an applied orientation / | HF 5415.2 .S29 2001 Qualitative methods for marketplace research / | HF 5415.2 .S36 1975 Marketing research : information systems and decision making / | HF 5415.2 .T85 1993 Marketing research : measurement and method : a text with cases / |
Includes index. 56
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The content of this 3rd edition marketing research textbook is practical and up to date and is based on an applied and managerially focused approach. Australian an New Zealand research and examples have been thoroughly intergrated into every chapter.
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