Marketing research : measurement and method : a text with cases / Donald S. Tull, Del I. Hawkins. 6
By: Tull, Donald S. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; New York : Macmillan Publishing Company, ©1993;copyright 1993.46Edition: Sixth editionDescription: 26 cm. xviii, 863 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 0024219320 (hardcover)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Marketing research.;Marketing research -- -- 20 -- Case studies | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.83 T822m 1993 LOC classification: | HF5415.2 | .T83 19932Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5415.2 .T85 1993 (Browse shelf) | Available | G26713D |
56
Includes bibliographical references and indexes.
5
Professional.
5
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