A strategic management paper for Yu Villar and Co / Clare A. Raymundo. 6

Thesis (M.A.)-- Pamantasan ng Lungsod ng Maynila, 2019.;A strategic management paper presented to the faculty of the Graduate School of Business College of Business and Government Management in partial fulfillment of the requirements for the degree of Master in Business Administration. 56

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EXECUTIVE SUMMARY: Yu Villar Tadeja & Company (YVT) was established in 2005. The firm provides a full range of services including auditing, accounting, consulting and tax advisories. It is currently in a competitive place in the industry, with annual revenue that is greater than other firms in different PSEC accreditation groups. Its current vision is To be among the top 10 auditing and consulting firms in the Philippines. In this paper, we have recommended vision to give way to a better vision that will help the firm become more competitive and relevant. The recommended vision is We will be one of the most reliable and trusted professional service provider for all sizes of enterprises in the Philippines by providing them with exceptional accounting, auditing, taxation, management advisory and other related services. We will find a way to provide these services at lower cost to micro enterprises while at the same time, catering to larger businesses. This study was conducted to formulate strategies in improving the operations of the company. Its financial objective is to be one of the best auditing firms in the country, the company has to maintain the upward trajectory of its revenue and above 20% of net income for the next three years. Its strategic objective is to help YVT ultimately become one of the best auditing firms in the country, the company has to immediately start reforming their vision and mission statements to better express what the company does and what clients can expect and to further achieve the goals outlined in the recommended vision and mission statement it is wise for YVT to start investing in new technology, marketing and hiring technically skilled professionals. The components of corporate strategy that will be discussed throughout the study are allocation of resources and portfolio management. Meanwhile, for the strategic tradeoffs, the study will focus more on the selection of strategies to achieve the firm's goals. To be able to execute the allocation of resources, YVT must hire technically skilled professionals. They must also provide trainings and seminars to hone and improve their employee skills. As for their capital, YVT must invest in technologies that will lessen the overall company's costs, while at the same time, increasing efficiency and productivity. To be able to execute the portfolio management, YVT must select strategies that will address the firm's goal of increasing revenue and market share to remain competitive in the industry. These strategies include retaining old clients and attracting new ones, revising the firm's vision and mission statements and revamping the firm's sales and marketing with the help of social media to increase revenue and market share.

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