Squeezing a new service into a crowded market / Dennis J. Cahill. 6
By: Cahill, Dennis J. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Haworth marketing resourcesNew York : The Haworth Press, ©1995;copyright 1995.46Edition: Description: 23 cm. xiv, 164 pages : illustrationContent type: text Media type: unmediated Carrier type: volumeISBN: 1560249390 (hardcover)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Marketing. Service industries -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8 C119s 1995 LOC classification: | HD9980.5 | .C34 19952Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HD 9980.5 .C34 1995 (Browse shelf) | Available | G26645 |
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| HD 9715.A2 .F79 1997 The practice of construction management / | HD 9715.A2 .H37 1995 Modern construction management / | HD 9980.5 .B37 2003 Services marketing : text and cases / | HD 9980.5 .C34 1995 Squeezing a new service into a crowded market / | HD 9980.5 .C65 1996 Case studies in service operations / | HD 9980.5 .M33 1996 Marketing planning for services / | HD 9980.5 .S478 2000 Service management and operations / |
56
Includes bibliographical references and index.
5
Professional.
5
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