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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. 6

By: Clow, Kenneth E. 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Upper Saddle River, New Jersey : Pearson, ©2010;copyright 2010.46Edition: Fourth edition, global editionDescription: 28 cm. xxi, 454 pages : colored illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9780138157371 (paperback)ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 Baack, Donald, 6 [co-author.]Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Communication in marketing.;Advertising.;Communication.;Marketing. -- -- -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 659.1 C626i 2010 LOC classification: | HF5415.123 | .C58 20102Other classification:

Contents:

Action note: In: Summary: A comprehensive overview of integrated marketing communications that discusses corporate image and brand management, buyer behaviors, promotions opportunity analysis, advertising management, media channels, E-active marketing, regulations and ethical concerns, and other related topics. Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Graduate School Library	Graduate School-Circulating	HF 5415.123 .C56 2010 (Browse shelf)	Available		G35130

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Includes bibliographical references and indexes.

A comprehensive overview of integrated marketing communications that discusses corporate image and brand management, buyer behaviors, promotions opportunity analysis, advertising management, media channels, E-active marketing, regulations and ethical concerns, and other related topics.

Adult.

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