Financial dimensions of marketing management / Frank H. Mossman, W. J. E. Crissy, Paul M. Fischer. 6
By: Mossman, Frank H. 4 0 (Frank Homer)16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; Series on marketing managementNew York : John Wiley & Sons, ©1978;copyright 1978.46Edition: Description: 24 cm. xviii, 170 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 0471033766 (hardcover)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management;Finance. Marketing -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.155 M85f 1978 LOC classification: | HF5415.13 | .M682Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5415.13 .M67 1978 (Browse shelf) | Available | G14398 |
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| HF 5415.13 .M33 1984 Basic marketing : a managerial approach / | HF 5415.13 .M33 1993 Basic marketing : a global-managerial approach / | HF 5415.13 .M375 1980 Marketing management and strategy = formerly readings in marketing management : a reader / | HF 5415.13 .M67 1978 Financial dimensions of marketing management / | HF 5415.13 .P47 2005 Basic marketing : a global-managerial approach / | HF 5415.13 .Q45 1995 Marketing management : text and cases / | HF 5415.13 .S53 1971 Marketing management strategy : cases and problems / |
A Ronald Press publication. 56
Includes bibliographical references and indexes.
5
Professional.
5
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