Marketing research : information systems and decision making / Bertram Schoner, Kenneth P. Uhl. 6
By: Schoner, Bertram. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; New York : John Wiley & Sons, Inc., ©197546Edition: Second editionDescription: 24 cm. xiii, 588 pages : illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 0471762628 (hardcover)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Marketing research. -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.83 Sch6m 1975 LOC classification: | HF5415.2 | .U38 19752Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5415.2 .S36 1975 (Browse shelf) | Available | G12309 |
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| HF 5415.2 .M375 1996 Marketing and consumer research in the public interest / | HF 5415.2 .M375 2006 Marketing research : an applied orientation / | HF 5415.2 .S29 2001 Qualitative methods for marketplace research / | HF 5415.2 .S36 1975 Marketing research : information systems and decision making / | HF 5415.2 .T85 1993 Marketing research : measurement and method : a text with cases / | HF 5415.2 .Z35 1975 Marketing research : fundamentals and dynamics / | HF 5415.32 .T736 2012 Transformative consumer research for personal and collective well-being / |
Authors' names in reverse order in the first edition. 56
Includes bibliographical references and indexes.
5
Professional.
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