Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. 6
By: McCarthy, E. Jerome 4 0 (Edmund Jerome)16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; The Irwin series in marketingBurr Ridge, Illinois : Irwin, ©1993;copyright 1993.46Edition: Eleventh editionDescription: 27 cm. xxii, 763 pages : colored illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 025610509X (hardcover)ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- Management.;Management.;Management. Marketing;Marketing;Export marketing -- United States -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | 658.8 M127b 1993 LOC classification: | HF5415.13 | .M369 19932Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Graduate School Library | Graduate School-Circulating | HF 5415.13 .M33 1993 (Browse shelf) | Available | G35875 |
56
Includes bibliographical references and indexes.
5
Professional.
5
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