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Demystifying the billboard issue / Rquel Lozada-Laquiores. 6

By: Lozada-Laquiores, Raquel. 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 46Edition: Description: 28 cm. viii, 82 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

Contents:

Action note: In: Summary: ABSTRACT: INTRODUCTION: With the advent and advantages of outdoor advertising, countless billboards sprout in busy streets. Given the arduous competition in this industry, billboard owners are doing any possible means for potential consumers. THE PROBLEM: This qualitative study sought to identify the perception of participants on the content and structure of EDSA Guadalupe billboards. METHODOLOGY: A survey form was designed to know their demographic profile and to find out their significant differences on the content and structure of billboards. Interview with the government agencies and billboard owners were done to further clarify the issue. FINDINGS AND CONCLUSIONS: A consensus specification on the sizes, heights, locations, etc. was achieved. Moreover, this showed that there is no governing body that upholds its safety and general interest, consequently demystifying this billboard issue. RECOMMENDATION: To amend the current billboard on signs was proposed, adding restrictions on the size, height, parameter and location areas of billboards, as well as specific office designed for billboards. Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Barcode
Book	PLM	PLM Graduate School Library	Graduate School-Thesis/Dissert	PN 2037 .L69 2007 (Browse shelf)	Available	G759
Book	PLM	PLM Graduate School Library	Graduate School-Thesis/Dissert	PN 2037 .L69 2007 (Browse shelf)	Available	G760
Book	PLM	PLM Graduate School Library	Graduate School-Thesis/Dissert	PN 2037 .L69 2007 (Browse shelf)	Available	G761

Total holds: 0

Thesis (M.A.) -- Pamantasan ng Lungsod ng Maynila, 2007.;A thesis presented to the Graduate School of Arts, Sciences and Education in partial fulfillment of the requirements for the degree of Master of Arts in Communication Management. 56

ABSTRACT: INTRODUCTION: With the advent and advantages of outdoor advertising, countless billboards sprout in busy streets. Given the arduous competition in this industry, billboard owners are doing any possible means for potential consumers. THE PROBLEM: This qualitative study sought to identify the perception of participants on the content and structure of EDSA Guadalupe billboards. METHODOLOGY: A survey form was designed to know their demographic profile and to find out their significant differences on the content and structure of billboards. Interview with the government agencies and billboard owners were done to further clarify the issue. FINDINGS AND CONCLUSIONS: A consensus specification on the sizes, heights, locations, etc. was achieved. Moreover, this showed that there is no governing body that upholds its safety and general interest, consequently demystifying this billboard issue. RECOMMENDATION: To amend the current billboard on signs was proposed, adding restrictions on the size, height, parameter and location areas of billboards, as well as specific office designed for billboards.

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