AD CAMPAIGN FOR SKIN VITALS FACIAL WASH (March 2006) / Ibanez, Rodallie F.; Parinas, John Louie M. and Salvanera, Phenelope M. 6
By: Ibanez, Rodallie F.; Parinas, John Louie M. and Salvanera, Phenelope M. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; March, 2006.46Edition: Description: 28 cm. 78 ppContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Filipiniana Section | Filipiniana-Thesis | 2006 (Browse shelf) | Available | FT4029 | ||
| Book | PLM | PLM Filipiniana Section | Filipiniana-Thesis | 2006 (Browse shelf) | Available | FT5833 |
Thesis (Undergraduate) Pamantasan ng Lungsod ng Maynila, 2006.;Bachelor of Science in Mass Communication. 56
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ABSTRACT: Skin Vitals Facial Wash is a new product that was out in the market through direct selling. Since it is new in the market, it needs to have an advertising campaign that will be a tool to introduce the product. The medium used is print and under which are comfort ad, tarpaulin, billboard, leaflet, advertorial, and magazine ad. The main concern is how to introduce the product to make it complete with other similar existing products. The company's proposed budget for the campaign is two million pesos. The campaign will run from April to July this year and will conduct school and company tours. Premium products will be given, for every purchase of Skin Vitals Facial Wash, there is a free face towel embroidered with Skin Vitals logo. Women ages 18-24 years old are the target consumers of this campaign.
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