A PROPOSED PUBLIC RELATIONS CAMPAIGN FOR MUSEO PAMBATA / Hernandez, Marilen J. 6
By: Hernandez, Marilen J. 4 0 16 [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; March, 2006.46Edition: Description: 28 cm. 91 ppContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:| Item type | Current location | Home library | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|---|
| Book | PLM | PLM Filipiniana Section | Filipiniana-Thesis | 2006 (Browse shelf) | Available | FT4034 | ||
| Book | PLM | PLM Filipiniana Section | Filipiniana-Thesis | 2006 (Browse shelf) | Available | FT5837 |
Thesis (Undergraduate) Pamantasan ng Lungsod ng Maynila, 2006.;Bachelor of Science in Mass Communication. 56
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ABSTRACT: This study, A Proposed Public Relations Campaign for Museo Pambata was conducted to be able to propose a feasible public relations campaign for Museo Pambata with parents from the middle class and upper middle class status comprising the primary public. Mainly, the objective of the proposed campaign is to increase the family based clientele of the Museo Pambata and consequently foster an alternative and enjoyable experience for them. The descriptive method of research was employed in this study. The necessary data for the course of the study were accumulated through extensive library research and location visits Perceptions, insights, media habits and demographic profiles were acquired through interviews and surveys. The Reinforcement Theory of B.F. Skinner was utilized in the research and in the conceptualization of the public relations messages. The proposed public relations campaign was formulated to promote the programs and offerings of the Museo Pambata to the target audience primarily through the following information and promotion campaign through print media advertising , special events, and administrative adjustment. The core of this study is the proposed public relations campaign presented for the client, Muso Pambata. In essence, the public relations campaign established the significance of Museo Pambata as a venue for the children's alternative and enjoyable learning and the importance of the family's role in rearing the children to their holistic advancement.
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