A CONTENT ANALYSIS OF SIX PRIMETIME LOCAL SHAMPOO AND SKIN CARE TELEVISION COMMERCIALS THAT DEPICT BARBIE CULTURE. 6

By: Pilapil, Sharlene V. 4 0 16, [, ] | [, ] |
Contributor(s): 5 6 [] |
Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; March 2010.46Edition: Description: 28cmContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:
Contents:
Action note: In: Summary: Abstract The Barbie Doll is an epitome of perfect beauty promotes Western traits like blonde hair; innocent eyes; tiny waists; flat stomach; long, graceful legs and shapely feet. Moreover, local advertising promotes Western type of beauty through the use models and talents in a beauty commercial. In this case, the term Barbie Culture is noted to be the materialistic concept of beauty that projects the perfect beauty and fantasy life of Barbie. The researchers attempted to shed light on the following points: Firstly, how the Barbie Culture was depicted in the choice of talents used in the selected shampoo and skin care advertisements in terms of the following physical attributes: Texture of Hair, Hairstyle, Complexion, Figure, and Race and Ethnicity. Secondly, how was the Barbie Culture depicted in the Advertising Design of selected shampoo and skin care advertisements in terms of the following elements: Image Enhancement, Message, Theme, Product Design and Tagline. The researchers used the descriptive research design, specifically content analysis in analyzing the six primetime local shampoo and skin product television commercials. Collected concepts from the Focus Interview of two advertising professionals were also used to supplement the study. Other editions:
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Thesis (Undergraduate) Pamantasan ng Lungsod ng Maynila 2010.;College of Mass Communication. 56

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Abstract The Barbie Doll is an epitome of perfect beauty promotes Western traits like blonde hair; innocent eyes; tiny waists; flat stomach; long, graceful legs and shapely feet. Moreover, local advertising promotes Western type of beauty through the use models and talents in a beauty commercial. In this case, the term Barbie Culture is noted to be the materialistic concept of beauty that projects the perfect beauty and fantasy life of Barbie. The researchers attempted to shed light on the following points: Firstly, how the Barbie Culture was depicted in the choice of talents used in the selected shampoo and skin care advertisements in terms of the following physical attributes: Texture of Hair, Hairstyle, Complexion, Figure, and Race and Ethnicity. Secondly, how was the Barbie Culture depicted in the Advertising Design of selected shampoo and skin care advertisements in terms of the following elements: Image Enhancement, Message, Theme, Product Design and Tagline. The researchers used the descriptive research design, specifically content analysis in analyzing the six primetime local shampoo and skin product television commercials. Collected concepts from the Focus Interview of two advertising professionals were also used to supplement the study.

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