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Developing an integrated marketing communication program for the Graduate School of Arts, Sciences, and Education / Rolena de Ramos Calinisan. 6

By: Calinisan, Rolena de Ramos. 4 0 16, [, ] | [, ] |

Contributor(s): 5 6 [] |

Language: Unknown language code Summary language: Unknown language code Original language: Unknown language code Series: ; 46Edition: Description: 28 cm. 107 pagesContent type: text Media type: unmediated Carrier type: volumeISBN: ISSN: 2Other title: 6 []Uniform titles: | | Related works: 1 40 6 []Subject(s): -- 2 -- 0 -- -- | -- 2 -- 0 -- 6 -- | 2 0 -- | -- -- 20 -- | | -- -- -- -- 20 -- | -- -- -- 20 -- --Genre/Form: -- 2 -- Additional physical formats: DDC classification: | LOC classification: | | 2Other classification:

Contents:

Action note: In: Summary: ABSTRACT: The importance of developing an Integrated Marketing Communication (IMC) plan for the Graduate School of Arts, Sciences, and Education (GSASE) was the quintessence of this study. Using the descriptive-survey design, this study assessed four dimensions-human resources, tangible resources, fee structure and corporate personality and identity. A total of 137 respondents composed of the GSASE faculty, staff, and students during the second semester of SY 2005-2006 participated in the study. Data collection was done using the survey research approach. The ANOVA independent sample test, standard deviation, ranking, and the percentage method were calculated on the research data. Research findings revealed that there is no significant difference in the assessment of the present status of GSASE by the respondents. The human resources dimension is GSASE's most positive factor while the remaining dimensions need to be significantly improved. The proposed marketing communication mix resulting from this study is complemented by direct marketing response, events marketing, sales promotion, public relations, and advertising. Other editions:

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Item type	Current location	Home library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	PLM	PLM Graduate School Library	Graduate School-Thesis/Dissert	PN 2037 .C35 2006 (Browse shelf)	Available		G660
Book	PLM	PLM Graduate School Library	Graduate School-Thesis/Dissert	PN 2037 .C35 2006 (Browse shelf)	Available		G661

Total holds: 0

Thesis (M.A.) -- Pamantasan ng Lungsod ng Maynila, 2006.;A thesis presented to the Graduate School of Arts and Sciences and Education, in partial fulfillment of the requirements for the degree in Master of Arts in Communication Management. 56

ABSTRACT: The importance of developing an Integrated Marketing Communication (IMC) plan for the Graduate School of Arts, Sciences, and Education (GSASE) was the quintessence of this study. Using the descriptive-survey design, this study assessed four dimensions-human resources, tangible resources, fee structure and corporate personality and identity. A total of 137 respondents composed of the GSASE faculty, staff, and students during the second semester of SY 2005-2006 participated in the study. Data collection was done using the survey research approach. The ANOVA independent sample test, standard deviation, ranking, and the percentage method were calculated on the research data. Research findings revealed that there is no significant difference in the assessment of the present status of GSASE by the respondents. The human resources dimension is GSASE's most positive factor while the remaining dimensions need to be significantly improved. The proposed marketing communication mix resulting from this study is complemented by direct marketing response, events marketing, sales promotion, public relations, and advertising.

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