Behavioral economics and conditional cash transfers: Examining the conditional cash transfer program’s on health-seeking behavior of 4ps Graduate at Pasay City

ABSTRACT: This study investigates the enduring impact of the Philippine Conditional Cash Transfer (CCT) program, known as 4Ps, on the health-seeking behavior of its graduates in Pasay City. Utilizing a descriptive quantitative approach and grounded in behavioral economics, the research analyzed survey data from 222 graduates to determine if financial aid and program conditions fostered lasting improvements in healthcare utilization. The study acknowledge that while CCTs alleviate economic barriers, healthcare choices are also influenced by cognitive biases, social norms, and access to healthcare systems. Findings suggest that institutional factors, such as healthcare accessibility and program-led education, slightly outweigh personal financial capacity in shaping health decisions. However, the close proximity of these factors indicates that individual actions and economic support are nearly equally influential. Health beliefs regarding preventive care showed a weaker impact, suggesting that affordability and systemic obstacles are more significant determinants. The study recommends post-program health monitoring, expanded healthcare partnership, and increased telemedicine access to sustain healthcare engagement, while future research should explore behavioral incentives and the long-term effects of CCTs on health decisions.

Filipiniana